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所在平台: Udemy |
课程主页: https://www.udemy.com/course/chatgpt-and-generative-ai-in-business-management-marketing/
课程评论：没有评论
课程名称：ChatGPT与生成性人工智能在商业、管理和市场营销中的应用 课程概述：欢迎参加由MTF管理、技术与金融学院提供的课程《ChatGPT与生成性人工智能在商业、管理和市场营销中的应用》。MTF是总部位于葡萄牙里斯本的全球教育和研究机构，专注于商业与专业的混合教育，涵盖商业与管理、科学与技术、银行与金融等领域。MTF的研发中心专注于人工智能、机器学习、数据科学、大数据、WEB3、区块链、加密货币及数字资产、元宇宙、数字化转型、金融科技、电子商务和物联网等研究。MTF与IBM、英特尔、微软等公司建立了正式合作关系，并是葡萄牙商会的成员，目前在208个国家拥有超过380,000名学生。 课程亮点： - 加速产品管理交付的上线时间和质量 - 解锁人工智能在产品管理中的潜力 课程内容： 1. **ChatGPT账号创建**：了解如何设置ChatGPT账户，为使用这一革命性语言模型做准备。 2. **ChatGPT提示框架**：掌握产品管理中可复用和可扩展的ChatGPT提示结构模板。 3. **产品愿景板**：利用示例提示结构生成引人注目的产品愿景草稿，并进行批判性审核和优化。 4. **商业模型画布**：学习如何编写ChatGPT提示以生成详细的商业模型画布，并细化战略。 5. **Kano模型**：掌握如何制定Kano模型提示，优先处理产品特性，并进行优化审查。 6. **波特五力模型**：撰写有效提示以生成波特五力模型，深入战略分析。 适合对象： - 产品经理和所有者：提升战略思维，通过人工智能优化交付成果。 - 企业家：利用ChatGPT完善产品策略及商业模型。 - 有志于产品管理的专业人士：通过无缝整合人工智能来增强竞争力，打造产品管理作品集。 为何报名本课程： - 实用技能：获得可立即应用于产品管理角色的技能。 - 前沿知识：探索人工智能与产品管理的交叉领域，保持行业领先。 - 实践经验：参与真实世界的练习，提升将人工智能融入战略决策的能力。 - 导师指导：获得经验丰富的产品管理教练的指导。 - 网络机会：与志同道合的专业人士建立联系，促进合作与知识交流。 加入产品管理的AI驱动未来，开启您的学习之旅！
Welcome to course ChatGPT and Generative AI in Business, Management, Marketing by MTF InstituteCourse provided by MTF Institute of Management, Technology and FinanceMTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance. MTF R & D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things. MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.MTF is present in 208 countries and has been chosen by more than 380,000 students.Accelerate the time to market and quality of your Product Management Deliverable with our courseUnlock the Potential of AI in Product Management: A Comprehensive JourneyChatGPT Account CreationAccount Creation: Understand the process of setting up your ChatGPT account, ensuring you're ready to harness the power of this revolutionary language model.ChatGPT Prompting Framework: Crafting the FoundationGeneral ChatGPT Prompt Structure Template custom developed for Product Management: Develop a solid understanding of the fundamental structure of reuseable and extensible ChatGPT Prompt Structure Template custom developed for Product Management that drives effective prompts for Product Management deliverables in ChatGPT.Sample Prompt Structures from Product Management: Explore real-world examples, gaining insights into crafting prompts for various Product Management Frameworks and models.Product Vision Board: Unleashing Creativity with ChatGPTUtilizing Sample Prompt Structure: Witness the practical application of the sample prompt structure to generate a compelling draft version of Product Vision Board.Review and Refinement: Learn the art of critical review and refinement, ensuring your vision board aligns with strategic goals.Business Model Canvas: Streamlining Strategy GenerationWriting ChatGPT Prompt for Business Model Canvas: Develop effective prompts for generating a detailed Business Model Canvas using ChatGPT.Generating and Reviewing: Witness the power of AI in action as you generate and review a sample Business Model Canvas, refining it for strategic clarity.Kano Model: Elevating Product Features with AI AssistanceCrafting Kano Model Prompts: Learn to write prompts that guide ChatGPT in generating a sample Kano Model, prioritizing product features effectively.Critical Review: Understand the importance of critical review and refinement in optimizing the results from ChatGPT.Porter's Five Forces Model: Advanced Strategic AnalysisWriting ChatGPT Prompt for Porter's Five Forces Model: Dive into the complexities of strategic analysis with effective prompts for generating a Porter's Five Forces Model.Who Can Benefit from this Course?Product Managers and Owners: Enhance your strategic thinking, streamline and craft your deliverables with AI assistance.Entrepreneurs: Leverage ChatGPT to refine your product strategies and create compelling business models.Aspiring Product Professionals: Gain a competitive edge by integrating AI seamlessly into your skill set and develop your first draft Product Managment Portfolio in less than a month to showcase your potential employers.Why Enroll in this Course?Practical Skills: Acquire tangible skills that can be immediately applied in your product management role.Cutting-Edge Knowledge: Stay ahead in the field by exploring the intersection of AI and product management.Hands-On Experience: Engage in real-world exercises, refining your abilities to integrate AI in strategic decision-making.Join the AI-Powered Future of Product ManagementInstructor Guidance: Benefit from the expertise of a seasoned Product Management Coach, guiding you through the nuances of AI integration.Networking Opportunities: Connect with a community of like-minded professionals, fostering collaboration and knowledge exchange.
