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所在平台: Udemy |
课程主页: https://www.udemy.com/course/channel-management/
课程评论：没有评论
**课程名称：渠道管理** **课程概述：** 本课程旨在教授您如何构建和管理一个有效的合作伙伴生态系统，以支持产品的市场营销、销售和客户服务。您将学习渠道管理的关键术语、合作伙伴合作的动机以及行业最佳实践。课程还将深入探讨在合作伙伴招募过程中合作伙伴画像的作用，以及合作伙伴生命周期的不同阶段。最后，您将学会如何构建一个健全的合作伙伴计划，并有效管理重要的战略合作伙伴。
Learn everything you need to know to put together, and manage a partner ecosystem for marketing, selling, and supporting your products and services. Learn the terminology, the motivations to working with a channel, and what are the industry best practices. Understand what is the role of the Partner Profile in your recruiting process and what are the different stages in the lifecycle of partners. Finally learn how to structure a Partner Program and to manage strategic partners.
