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所在平台: Udemy |
课程主页: https://www.udemy.com/course/change-management-fundamentals-stakeholder-analysis/
课程评论：没有评论
**课程名称：** 变革管理基础：利益相关者分析 (Change Management Fundamentals: Stakeholder Analysis) **课程概述：** 本课程是变革管理基础系列七门课程之一，旨在为有志成为变革管理师的学员打下坚实的专业基础。随着全球对变革管理领域需求的日益增长，这一职业的角色变得越来越多元化和有趣，可以在不同行业、不同职能以及各种类型的变革项目中发挥作用。 本课程将专注于教授变革管理师的关键技能之一——利益相关者分析。你将学习进行利益相关者分析的关键考量因素，从而能够为你的项目选择最合适的分析方法。课程将一步步指导你完成利益相关者分析的全过程，并分享如何利用分析结果为你的变革计划持续创造价值。 **课程主要内容：** 1. **利益相关者分析基础**：理解什么是利益相关者分析及其重要性。 2. **利益相关者分析方法**：学习并选择最适合你项目的利益相关者分析技术。 3. **利益相关者识别**：掌握识别项目所有相关利益相关者的全面方法。 4. **利益相关者细分**：通过细分利益相关者，为变革管理规划获取深刻见解。 5. **利益相关者参与策略**：解读利益相关者细分结果，制定有效的利益相关者参与策略。 6. **后续步骤**：最大化利益相关者分析的洞察力，并确定下一步行动。 **课程特色：** 本课程是一份实用的“操作指南”，提供工作表、模板和真实世界的建议，以帮助你构建思维结构并指导实践。通过本课程的学习和练习，你将能够为自己的变革计划完成一份完整的利益相关者分析。 **目标学员：** 如果你目前并非变革实践者，但希望创建一份能够深入洞察利益相关者需求的利益相关者分析，那么本课程非常适合你。
Change Management is a growing field which is increasingly in demand around the world. Change professionals can work across industries, across functions and across various types of change initiatives making this role incredibly versatile and interesting. Stakeholder Analysis is one of a series of seven Change Management Fundamentals courses, where we build core change management skills for aspiring Change Managers. This course will teach you one of the key skills of a Change Manager to start you on the path into this exciting career.We will take you through the key considerations of a stakeholder analysis so you can determine the best analysis approach for your project. We'll then go step-by-step through the process of conducting a stakeholder analysis. We'll finish off the chapter with thoughts on how to use your stakeholder analysis to deliver ongoing value to your change initiative.Topics include:1. Stakeholder Analysis Fundamentals - Understand what a stakeholder analysis is and why it is important2. Stakeholder Analysis Approaches - Choose the most appropriate stakeholder analysis technique for your project3. Stakeholder Identification - Identify a comprehensive list of your project's stakeholders4. Stakeholder Segmentation - Segment your stakeholders to develop insights into change management planning5. Stakeholder Engagement Strategy - Interpret the results of your stakeholder segmentation to create your stakeholder engagement strategy6. What Next? - Maximize insights from the stakeholder analysis and determine your next stepsThis course is a practical 'how to' guide with worksheets, templates and real-world advice to help structure your thinking and guide you in the process. By following this course, we'll support you to get the maximum benefit and insight from your stakeholder analysis. And, if you follow along with the exercises, you will have completed your own stakeholder analysis for your change initiative!So, if you're someone who is not currently a change practitioner, who wants to create a stakeholder analysis that provides insight into your stakeholder needs, this course is for you.
