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所在平台: Udemy |
课程主页: https://www.udemy.com/course/certification-in-sales-forecasting/
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课程名称：销售预测认证 课程概述： 销售预测认证课程旨在为参与者提供全面的销售预测知识和实用技能。该认证涵盖一系列主题，首先介绍销售预测及其重要性，随后详细定义销售预测。学员将探索销售预测为何对商业决策至关重要，并了解在现代商业环境中预测的必要性。 在“预测 - 决策过程”模块中，参与者将学习预测如何直接影响商业战略，并理解不同的预测时间范围及预测中的关键问题。课程还包括一个实际案例，以展示预测技术的应用。对“在分析过去需求数据时应该考虑什么”的深入分析，将指导学员有效解读历史数据。 课程介绍了预测系统的结构，分为两部分，第二部分包括预测系统图的概述。学员将深入研究预测系统的输出、输入、决策及性能标准，这些都是建立和维护有效预测过程的关键组成部分。 课程的核心内容涵盖多种预测方法，包括定量和定性方法。参与者将学习定性或主观方法，如主观估计调查，并理解调查的缺点。同时，引入了德尔菲法作为一种更为结构化的定性技术。在定量方面，学员将探讨不同的技术，从加权平均移动法示例开始，接着是趋势预测法和季节性预测法。 参与者还将学习通过研究预测误差来评估预测准确性，包括点预测和范围预测以及定量计算预测误差的方法。最后，课程探讨现代降低误差的方法，介绍“准确响应 - 减少预测错误的现代方法”及其技术应用。 该认证确保参与者在销售预测的理论和实践方面打下坚实基础，为他们做出数据驱动的决策以提升业务绩效做好准备。
The Certification in Sales Forecasting course is designed to equip participants with comprehensive knowledge and practical skills in the field of sales forecasting. This certification covers a wide range of topics, starting with an Introduction to sales forecasting and its importance, followed by a detailed Definition of Sales Forecasting. Learners will explore why sales forecasting is a critical component for business decision-making in the module Sales Forecasting: Why Is It Important, and understand the Need of Forecasting in modern business environments.In the module Forecasting - A Decision-Making Process, participants will learn how forecasting directly impacts business strategies, supported by an understanding of various Forecasting Horizons and the Key Issues in Forecasting. The course also includes a practical Example to demonstrate the application of forecasting techniques. A critical analysis of What Should We Consider When Looking at Past Demand Data will guide learners on effectively interpreting historical data.The course introduces the structure of The Forecasting System in two parts, The Forecasting System Pt 2, including an overview of the The Forecasting System Diagram. Learners will dive deep into the Forecasting-System Outputs, Forecasting-System Inputs, Forecasting-System Decisions, and the Forecasting-System Performance Criteria, which are vital for building and maintaining an effective forecasting process.A core component of the course covers various Forecasting Methods, including both Quantitative and Qualitative Methods. Participants will study Qualitative or Subjective approaches such as Subjective-Estimates Survey and understand the Drawbacks of Surveys. The Delphi Method is introduced as a more structured qualitative technique. On the quantitative side, learners will examine different techniques, starting with Weighted Average Moving Method Example and Weighted Average Moving Method Example 2, followed by the Trend Method of Forecasting and Seasonal Method of Forecasting.Participants will also learn how to assess forecast accuracy through the study of Forecast Errors, including Point and Range Forecasting and Quantitative Methods of Calculating Forecast Errors. Lastly, the course explores modern approaches to minimizing errors with Accurate Response - A Modern Approach to Reduce Forecasting Errors and the application of Accurate Response - The Technique.This certification ensures that participants gain a solid foundation in both theoretical and practical aspects of sales forecasting, preparing them to make data-driven decisions that enhance business performance.
