Fundraising Mastery for Nonprofit Professionals

所在平台: Udemy

课程主页: https://www.udemy.com/course/certificate-in-staff-fundraising/

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课程名称:非营利组织筹款大师课程 课程概述: 本课程聚焦于筹款这一集体努力,强调在非营利组织中,所有员工都有助于实现财务可持续性的重要性。通过将筹款活动融入日常工作,员工可以创造出具有凝聚力的统一信息,从而最大化接触和参与度。理解和发展筹款技能对于所有非营利团队成员来说都是至关重要的,这不仅能让他们为组织的成功做出实质贡献,还能培养合作和责任感的文化,确保推动非营利组织使命所需的长期财务稳定。 适合人群: 本课程特别适合在发展部门工作的非营利组织员工,以及那些支持或有意参与筹款的人士。无论是想了解如何获取资金和资源,还是希望为非营利组织的成功贡献力量的人员,都将从中受益。 课程内容: 本课程探讨以下Korn Ferry的能力: - 行动导向 - 勇气 - 人际交往技巧 - 说服能力 - 建立信任 您将学习到: - 非营利组织员工在组织和实施资源生成中的独特职责,确保在组织生命周期的各个阶段的连续性。 - 管理非营利筹款倡议和活动的五种方法,以及领导慈善文化的四种手段。 - 支持您使命的有形和无形资源。 - 员工如何以不同的战略方式激活他们的筹款能力。 - 如何从成功和绩效的角度定义非营利筹款和资源生成。 - 在筹款数据的背景下,“信息”和“输入”之间的差异。 - 定量和定性测量组织的筹款能力和有效性。 - 收集历史和当前能力数据,以了解我们非营利团队的筹款能力。 - 基于五项关键技能设定非营利筹款改善目标。 - “飞轮效应”对我们筹款实践的积极(及潜在消极)影响。 通过本课程的学习,参与者能够掌握非营利组织筹款的实践和理论,推动组织的长远发展。

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About this topic...Fundraising is a collective effort that, when approached effectively, involves every member of a nonprofit's staff contributing to achieving financial sustainability. By integrating fundraising into daily activities, staff can create a cohesive and unified message that maximizes outreach and engagement. Understanding and developing fundraising skills are essential for all nonprofit team members, as it empowers them to contribute meaningfully to the organization's success, fosters a culture of collaboration and accountability, and ensures the long-term financial stability needed to advance the nonprofit's mission.Who is this course for?Nonprofit staff who are in, or work closely with, the development department will benefit from this fresh take on resource generation. Those who support or are interested in getting into fundraising will also enjoy this exploration of how to take action to get the funds and resources necessary for your nonprofit to be successful!This course explores the following Korn Ferry competencies:Action OrientationCourageInterpersonal SavvyPersuasionInstilling TrustWhat You Will LearnThe unique duties of staff in organizing and operationalizing nonprofit resource generation, and ensuring continuity across the seasons of a nonprofit's lifecycle.Five means of managing nonprofit fundraising initiatives and activities, and four means of leading toward a culture of philanthropy.Tangible and intangible resources that can be pursued to support your mission.How staff "clusters" can activate their fundraising abilities in different strategic ways.Ways to define nonprofit fundraising and resource generation in terms of both success and performance.The differences between "information" and "input" in the context of fundraising data.Quantitatively and qualitatively measuring nonprofit fundraising abilities and effectiveness in your organization.How to gather both historical and current capacity data to understand our nonprofit team's fundraising abilities.Setting nonprofit fundraising improvement goals that stand on the five key skills of revenue-generation.The positives (and potential negatives) of the "flywheel effect" on our fundraising practices.

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