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所在平台: Udemy |
课程主页: https://www.udemy.com/course/certificate-in-public-relations-and-interpersonal-skills/
课程评论：没有评论
课程名称：公共关系与人际交往技能 课程概述：本课程旨在帮助学员理解并应用公共关系的基本原则，培养良好的人际交往技能，识别客户需求，并掌握处理困难客户的能力。课程的设计旨在帮助学员发展有效的沟通技巧。学员将能够解释交易分析（Transactional Analysis），理解情商（Emotional Intelligence）并在日常活动中加以应用。此外，课程内容还包括态度变化（Attitudinal Change）和商业伦理（Business Ethics）的概念，帮助学员提升自信表达（Assertiveness）技能。 课程的开始部分将介绍公共关系（PR）的定义、实践组成部分、公共关系与其他学科的关系以及人际关系的含义。学员将学习如何培养人际关系技能，以及将这些原则应用于日常生活和管理中，识别基于产品和服务的客户需求。课程将介绍不同类型的客户及其管理方法，尤其是如何处理困难客户。 此外，学员将识别沟通方法及沟通工具的使用，学习如何有效管理沟通及其多种形式。课程还将解释交易分析的概念、分析关系的不同方法，并介绍情商的模型以及如何利用情商管理人际关系。最后，学员将了解态度的定义和态度变化的过程，学习公共关系中伦理的重要性，以及自信表达的概念和在关系与沟通中如何发展和管理自信行为。 该课程使参与者在公共关系和人际交往方面具备更深入的理解与实践能力。
In this course, you will understand and be able to apply the principles of public relations, develop good interpersonal relationship skills, recognize customer needs and gain ability in handling difficult customers. The course is designed to help you develop effective communication skills. Here, you will be able to explain transactional analysis. You will understand emotional intelligence and be able to apply it in handling day-to-day activities.. You will understand and be able to explain attitudinal change and business ethics. The course assists you develop assertiveness skills.The course starts by introducing you to Public Relations (PR), what makes up PR practice, the relationship of public relations with other disciplines and the meaning of interpersonal relations. In the course, you will learn how to develop interpersonal relations skills, apply the principles to everyday life and the concepts to management, identify customer's needs based on the products and services on offer. You will be able to identify different types of customers and how to manage each type of customers. You will learn how to manage difficult customers.Here, you will be able to identify communications methods and the use of communication tools. You will learn how to use and manage communications effectively and its several modes. You will also be able explain what Transactional Analysis is, approaches to Transactional Analysis, the use of TA in analyzing relationships. You will be introduced to Emotional Intelligence, models of Emotional Intelligence, and how to use it for managing relationships.Finally, you will learn what Attitudes are and attitude change. You will learn the role of ethics in Public Relations, the concept of and need for assertiveness. You will learn how to develop and manage assertive behaviour in relationships and communications.
