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所在平台: Udemy |
课程主页: https://www.udemy.com/course/ccxp-icm/
课程评论：没有评论
课程名称：客户体验认证工作坊 概述：客户体验（Customer Experience, CX）正迅速成为营销和人力资源（员工体验）中的行业标准，许多公司已经设立专门的部门来专注于客户体验，甚至为客户体验设立了总监和副总裁职位。然而，了解客户体验的人才并不多，导致对具备客户体验知识（和认证）的人才需求非常高。本工作坊由一位拥有十多年全球客户培训经验的专家主讲，将带领学员从客户体验的基础知识，一直到高级主题的学习。通常该工作坊收费为2000美元，而本课程在Udemy上以折扣价提供！课程中视频为实际工作坊的编辑记录，确保学员获得与现场参加者相同的价值。 学习内容： - 了解客户体验（CX）及其在组织中的应用 - 了解客户体验管理（CEM）及其实施 - 客户旅程图绘制技巧，使用提供的模板进行实践 - 如何赢得客户的品牌忠诚度及CX在其中的角色 - CCXP（认证客户体验从业者）认证所需的知识 适合人群： - 希望在营销和人力资源领域提升职业生涯的任何人 - 客户服务领域的从业者，寻找提升知识的机会 - 想要获取CCXP认证以实现职业转变或晋升的人士 - 希望改善组织业务表现的管理者、企业主和创业者 课程优势： - 与2000美元的现场工作坊同等价值 - 可供使用的客户体验工具 - 客户旅程绘制工具包（可下载并使用） - 由客户体验领域的资深专家教授 - 获得CCXP认证所需的知识 - 基于个人经验和最新市场研究的教学 - 成为英国客户管理学院的校友 - Udemy颁发的完成证书 授课讲师： - 英国顶尖大学市场学博士 - 拥有超过20年客户服务经验的MBA - 伦敦基础的顾问和培训师，曾与各类公司合作 - 客户体验领域三本书的作者 - 全球领先的客户体验和客户忠诚度专家 - 曾担任伦敦大学MBA项目主任及多所知名大学教授（包括哈佛和布拉德福德） - 曾任伦敦一家知名咨询公司的副总裁 此课程将为学员提供宝贵的客户体验知识和实践技能，助力职业发展。
Customer Experience is fast becoming the industry standard in marketing, and HR (employee experience). Many companies have set up departments within their organisations to focus on Customer Experience. Companies have even set up Director and VP level positions for Customer Experience. Unfortunately there aren't too many people who have much knowledge on Customer Experience. Consequently the demand for people with customer experience knowledge (and certification) is very high.I have been delivering this workshop to clients all over the world for over a decade now. This workshop will take you from learning the basics of Customer Experience, all the way to advanced topics within Customer Experience. Normally charged at $2000 for a workshop, this course is being offered on Udemy at a discounted price! The videos in the workshop are actually edited recordings from actual workshops that I've delivered. That means you will get the same value, as someone who attended the live version of the workshop. What will you learn from this workshop:What is customer experience (CX) and how to apply it to your organisation What is customer experience management (CEM) and how to adopt it to your organisationLearn about customer journey mapping, Develop a customer journey map (using our template)What it takes to get customers to love your brand (customer loyalty) and how CX fits into itWhat you need to pass the CCXP (Certified Customer Experience Practitioner) certificationWho is this for:Anyone looking to improve their career within marketing and HRPeople working in the customer services domain, looking to get advanced knowledgeAnyone interested in getting CCXP certification for career change / progressionThose who are interested in improving the business performance of their organisationsManagers, business owners, startups, looking to create USPs for their businessWhat's on offerSame value as a $2000 workshop delivered in personCustomer Experience tools which you can useCustomer Journey Mapping toolkit (just download and use)Taught by one of the pioneering experts within customer experienceKnowledge to get CCXP certificationTaught based on personal experience and the latest market researchBecome an Alumni of the Institute of Customer Management (UK)Certificate of completion from UdemyWho teaches thisPhD in Marketing from one of the leading universities in the UKMBA, with over 20 years of experience in customer servicesLondon based consultant and trainer, who has worked all across the globe with all types and sizes of companiesAuthor of 3 books on customer experienceOne of the leading customer experience and customer loyalty experts in the worldFormer Director of an MBA programme at a leading London UniversityFormer professor at leading universities in the world (including Harvard and Bradford)Former VP of a leading consultancy company in London
