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所在平台: Udemy |
课程主页: https://www.udemy.com/course/cba-and-creative-thinking/
课程评论：没有评论
Course Name: C.B.A. and Creative Thinking This Coursera course, born from an outdoor seminar in Oxford, explores the concept of "C.B.A." through diverse and often whimsical examples like "Cows and Apple Pies" and "Cats and Avocados." The core focus is on stimulating creative thinking and strategic application in management. The course delves into various strategies including storytelling, highlighting benefits, leveraging certifications and labels, social media marketing, influencer partnerships, community engagement, sampling, loyalty programs, email marketing, and sustainable packaging. It encourages unconventional thinking by examining scenarios such as "chickens and airplanes" and "cats as astronauts." Furthermore, the curriculum addresses important considerations like education and awareness, clear labeling, incentives, availability and accessibility, farmers' markets, Community Supported Agriculture (CSA), restaurant and retailer partnerships, and public policy. The course also touches upon environmental impacts such as deforestation, water usage, pesticide use, monoculture, and carbon footprint, emphasizing the need for sustainable management of production and consumption habits. Additional topics covered include the dynamics of supply and demand, job creation, impact on related markets, tourism, innovation, and trade. Despite the wide range of topics, this is a concise course designed to ignite creative thinking. Through case studies and exercises, it aims to foster unconventional and original thought processes, making it ideal for learners who enjoy thinking outside the box and participating in Q&A sessions.
This course is the end result of an outdoor seminar in Oxford on the topic of C.B.A. We look at Cows and Apple Pies; Cats and Avocados.All the time we consider creativity, strategic thinking and the application to management. Strategies such as:StorytellingHighlight the BenefitsUse of Certifications and LabelsSocial Media MarketingInfluencer PartnershipsCommunity EngagementSamplingLoyalty ProgramsEmail MarketingSustainable PackagingWe consider chickens and airplanes, cats as astronauts.We also consider:Education and AwarenessClear LabellingIncentivesAvailability and AccessibilityFarmers' MarketsCommunity Supported Agriculture (CSA)Restaurant and Retailer PartnershipsPublic PolicyIn another scenario we consider:DeforestationWater UsagePesticide UseMonocultureCarbon FootprintThese are just a few examples. It's important to remember that any changes in production and consumption habits can have far-reaching impacts on the environment and need to be managed sustainably.In yet another we discuss:Supply and DemandJob CreationImpact on Related MarketsTourismInnovationTradeAs can be seen, this is a wide range of topics BUT this is a short course. This is a course where the overall aim is to stimulate creative thinking. That is why there are Case Studies and exercises to do. If you like thinking in an unconventional way, considering highly original scenarios and participating in the Q/A then this course is for you.
