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所在平台: Udemy |
课程主页: https://www.udemy.com/course/career-in-digital-web-analytics/
课程评论：没有评论
课程名称：如何开始数字与网络分析职业 课程概述：你是否在寻找一个无需成为数据科学家的高薪职业？这门课程正是为你而设。在你投入各种课程之前，先了解这个领域的可选项，以及你是否会享受这项工作。数字、数据、营销和分析是当前热门领域，本课程旨在教授你关于这一领域的知识。看看Facebook、亚马逊和谷歌等公司的惊人增长，几乎每个公司都在不断在线投入资金，如网站、搜索广告、社交媒体广告、电子邮件等。没有数据的数字营销是无效的，数字分析师正是汇集和分析用户及营销数据，帮助组织提升客户体验和营销效果的人士。 数字分析师这个职业有很多称谓，如网络分析、数字分析、数字营销分析、社交媒体分析、电子邮件分析和广告活动分析等。我曾帮助很多应届毕业生和来自其他领域的人，成功转型为高效的数字分析师。如果你准备探索这个新兴的热门职业选择，那么这门课将帮助你了解所需的教育背景、技能和经验，助你成长为数字分析师。更重要的是，我会为你提供指导和连接的机会。我最近就帮助了一名来自芬兰的学生与该国的一位行业先驱建立了联系，这就是这门课程的力量。 这门课程也得到了数字分析协会主席和执行董事的推荐，向希望进入数字分析领域的任何人推荐。请注意，这门课程并不教你如何成为一名网页分析师或数字分析师，而是为你提供这个职业领域的简介，帮助你决定是否要投入其中。新的职业机会正在等待着你，让我们开始这一旅程吧！ 为什么选择我作为你的老师？我在数字营销和分析领域有超过15年的经验，帮助了来自不同背景的人转型为高效的数字营销人员和分析师。我理解商业的技术和营销两方面，曾在Google Tag Manager出现之前就已经使用多种分析技术，并且深入了解数字分析的内部运作。此外，我还开发了多门课程，教授来自全球的学生。我还担任不列颠哥伦比亚大学（加拿大）、华盛顿大学（美国）、贝尔维尤学院（美国）和数字分析协会的在线讲师，并为数字分析协会举办工作坊，培训500强公司的专业人士。
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