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所在平台: Udemy |
课程主页: https://www.udemy.com/course/buy-now-pay-later/
课程评论：没有评论
课程名称：迈向新电商趋势：先购后付 课程概述： 本课程旨在帮助参与者了解疫情如何改变了金融支付的格局。随着经济下滑，企业开始调整支付方式以适应市场需求。零工经济、千禧一代、Z世代及未被充分开发的无银行账户市场凸显了“先购后付”（Buy Now Pay Later, BNPL）方案的必要性与重要性。课程将重点探讨如何将BNPL方案纳入公司的金融服务中，并利用这一平台带来新市场和新机遇。 课程目标： 完成课程后，参与者将能够理解： 1. “先购后付”方案的基本概念； 2. 各种“先购后付”方案的类型； 3. 传统系统与“先购后付”方案的对比及其对金融体系的影响； 4. 基本的“先购后付”方案知识及其对公司的益处； 5. 通过实施“先购后付”方案来优化和构建更紧密的转化营销渠道； 6. 技术巨头如何从旧有的销售点系统中演变； 7. 亚洲和欧洲市场上“先购后付”服务提供商的执行情况； 8. 会计与金融领域的数字化转型； 9. “先购后付”方案的重要性以及与信用卡的区别； 10. 如何针对无银行账户市场制定渗透策略； 11. 东南亚地区“先购后付”业务案例； 12. 市场竞争分析：银行及现有“先购后付”参与者如何为整个生态系统带来益处。 通过本课程，参与者将能够掌握BNPL的机制，并为其在商业中的应用做好准备。
Programme ObjectiveThe pandemic has changed the landscape for financial payment. During to the economic downturn companies are shifting their mode of payment in order to cater to the economy. The rise of the gig economy, millennials, Generation Z and the untapped market of the unbanked sector has brought to light the importance and necessity of including Buy Now Pay Later scheme. This course will focus on the opportunity of inserting the Buy Now Pay Later Scheme into a companies financial services and how this platform brings in new market and new opportunities. Programme OutlineOn completion of the course, participants will be able to understand:The basic concept of Buy Now and Pay Later SchemeUnderstanding the various Buy Now and Pay Later SchemesLegacy Systems Vs Buy Now and Pay Later Schemes: How they shape the financial systemBasic understanding of Buy Now and Pay Later Schemes and how they benefit the companyStreamlining and building a tighter conversion marketing funnel by implementing Buy Now and Pay Later SchemeHow Tech Giants evolve from an old point of sale systemWhat are the Buy Now and Pay Later providers executing in the Asian and Europe Market?Digital Transformation in Accounting and Finance world.The importance of Buy Now and Later Schemes and the difference between credit cardsThe untapped market of the unbanked sector and how to devise strategies to penetrate the marketBusiness case of Buy Now and Pay Later in ASEANMarket Competition Analysis: How banks and current players in the buy now pay later sector benefit the whole eco system
