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所在平台: Udemy |
课程主页: https://www.udemy.com/course/business-writing-for-busy-people/
课程评论：没有评论
课程名称：繁忙人群的商务写作 课程概述： 《繁忙人群的商务写作》是一门短小精悍的课程，您可以在办公桌上在两个小时内完成。2022年全面更新的课程教您如何吸引繁忙读者的注意力，采用清晰、简洁且富有说服力的写作方式。此课程适合任何需要在工作中进行写作的人，无论您是刚毕业需要调整写作风格的新人，还是想要提升商务写作技能的资深管理者。 通过本课程，您将掌握撰写更有效的商务文档所需的一系列技巧，包括日常电子邮件、说服性宣传和提案等。课程内容具体包括：识别“专业”写作风格的特征，使用一系列强大且免费的在线写作工具分析自己的作品，了解文化因素如何影响写作的影响力（特别是对于非母语者或全球团队合作的人来说），以及快速识别关键信息的方法。 您将学习如何明确定义写作的核心信息，并有效地呈现您的观点，以满足读者的需求。课程还将教授如何快速清晰地将想法写出来，从而节省写作和阅读时间。此外，学习如何撰写清晰、简洁且没有行业术语的句子，增加亲和力，使每次写作都能与读者建立更深的联系。 最后，您将掌握简单的校对和润色技巧，以消除可能影响您写作信誉的错误。完成课程后，您将能够： - 识别和采用“专业”写作风格的特征 - 在写作各种内容时节省时间 - 通过节省读者的时间来让受众满意 - 快速识别要表达的内容及其表达方式 - 以最大影响结构化您的写作 - 让读者迅速聚焦于最重要的要点 - 运用验证过的模式撰写说服性提案 - 明确有力地传达自己的专业知识 - 清除造成困惑的行话 - 通过让写作更温暖、更人性化来吸引读者 - 有效地校对和润色自己的工作以树立信誉 实践练习： 课程设计为高度实用，您将在课程中参与实际写作练习，并可反思自己的商务写作。若您有现有写作样本或即将进行的重要写作项目，课程将特别有用。 课程资源： 《繁忙人群的商务写作》提供丰富的资源，包括： - 用于分析和改善写作的免费在线工具链接 - 包含课程练习和作业的51页可下载课程手册 - 教师电子书《捕捉每一个错误: 像专业人士一样润色您的文档 - 包括校对清单》 - 有助于提高商务写作水平的有用文章和资源链接 课程适合人群： 此课程专为希望在最短时间内获得最佳写作效果的时间紧迫的专业人士设计。如果您希望从商务写作的初学者提升到文案专业水平，可能更适合参加其他课程。 您将由获得奖项的教师和商务写作专家Dr. Clare Lynch授课，她在伦敦的咨讯公司工作，具有丰富的教学和写作经验。课程的设计目标是帮助您掌握能够赢得赞誉的写作技巧。
Business Writing For Busy People is a short, sharp course you can complete at your desk in under 2 hours. Completely updated for 2022, the course shows you how to grab the attention of busy readers - by writing in a way that's clear, concise and compelling. What you'll learn in Business Writing for Busy PeopleBusiness Writing For Busy People, covers the key things you need to know if you want to get better results from your business writing. This course is perfect for anyone who has to write anything at work. Whether you're a new graduate who needs to adapt your writing style for the workplace. Or an experienced executive who wants to brush up your business writing skills.By the end of this course, you'll be armed with a slew of techniques for crafting more effective business documents, from day-to-day emails to persuasive pitches and proposals.You'll start by learning to identify the features of a ‘professional' writing style. You'll be introduced to a series of powerful (and free!) online writing tools you can use to analyse your own work. Tools that have been tried, tested and given the whole-hearted thumbs up by my own clients.You'll also learn about the cultural factors that can affect the degree of impact your writing will have - essential knowledge if English isn't your first language or if you're working as part of a global team.Good writing isn't primarily about the words you use - it's about figuring out what you're trying to say and why it matters. So early on in the course, you'll learn how to quickly identify your key message before you even sit down to write. And how to present your ideas effectively - in a way that meets the needs of busy readers.Specifically, you'll learn more about the reading strategies people use to seek out the information that matters most to them - and how to adapt your writing accordingly.The techniques you'll learn for getting your ideas down on paper quickly and clearly will save you time as a writer - and save your audience time as readers.You'll also learn how to craft sentences that are clear, concise and jargon-free - so you can communicate your expertise without losing your reader. And how to add warmth to your words so you forge a deeper connection with people everytime you write.Finally, you'll learn simple techniques for proofing and polishing your work - so you can weed out embarrassing errors that could undermine your credibility as a writer. By the end of this course, you'll be able to:Identify and adopt the features of a ‘professional' styleSave time when writing anything - from day-to-day emails to persuasive pitchesDelight your audience - by saving them time when reading your workQuickly identify what you want to say - and how to say itStructure your writing for maximum impactPresent your ideas so readers can instantly home in on your most important pointsApply a proven formula for crafting pitches and proposals that persuadeCommunicate your expertise clearly and compellinglyRid your writing of confusing tech talk and off-putting corpspeakEngage your readers by making your writing warmer and more humanEstablish credibility by proofing and polishing your work effectively Hands-on practiceThe only way to improve your writing is to roll up your sleeves and get writing. That's why I've designed Business Writing For Busy People to be a highly practical course. Throughout the course, you'll get opportunities to put theory into practice with exercises and assignments drawn from real-life examples of business writing. You'll also be encouraged to reflect on your own business writing. You'll find the course particularly useful if you've got an existing writing sample you'd like to critique and improve on - or a crucial upcoming writing project to complete. Course resourcesBusiness Writing For Busy People gives you a wealth of resources for crafting clearer, punchier, more persuasive business documents, including:links to free online tools for analysing and improving your writing51-page downloadable course workbook featuring course exercises and assignments - including model answers - and summaries of the key points of each lecturedownloadable copy of instructor's e-book 'Catch Every Error: A Guide To Polishing Your Document Like A Pro - Complete With A Proofreading Checklist'links to useful articles and other online sources to help you produce better business writing Is Business Writing For Busy People the right course for you?Business Writing For Busy People has been designed for time-pressed professionals who want to get maximum results from their writing - in minimum time. If you're looking for a more comprehensive course that will take you from business writing beginner to the level of a copywriting pro, you might prefer to enrol in one of my other courses, Writing With Confidence. Business Writing For Busy People covers some of the same ground as Writing With Confidence - albeit with all-new exercises. However, Business Writing For Busy People focuses on just the most important writing techniques you need to get fast results.Learn from an award-winning teacher and expert in business writingI'm Dr Clare Lynch of Doris and Bertie, a London-based consultancy that works with anyone who needs to write as part of their job. In my decades-long writing career, I've taught business writing skills to executives at global companies and international MBA students at the University of Cambridge. So I know exactly what it takes to help professionals write well in the workplace. Especially if you're a smart, educated graduate who is having to adapt from an academic style to a new way of writing. As a Udemy instructor since March 2015, I've taught over 145,000 students how to communicate more effectively with the written word. What's more, in October 2019, Udemy bestowed their Student Success award on me for my dedication to my Udemy students.As a writer myself, I understand the importance of grabbing your audience's attention - and keeping things to the point. And, as you'll discover, as an instructor, I practise what I preach. The words students use most often in reviews of my Udemy courses are ‘clear', ‘concise' and ‘engaging'.My goal with Business Writing For Busy People is to show you the writing techniques that will win you similar plaudits for your work.
