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所在平台: Udemy |
课程主页: https://www.udemy.com/course/business-writing-communications-how-to-be-a-better-writer/
课程评论:没有评论
Coursera 课程《如何成为更好的写作者:商务写作与沟通》是一门实用性极强的课程,旨在帮助学习者提升商务写作能力,使其更具说服力、自信心和影响力。 本课程涵盖了商务写作的各个方面,包括: * **提升说服力:** 教授如何通过精准的词汇选择(“力量词”和“禁忌词”)来激发或疏远读者,引导他们采取期望的行动。 * **建立专业形象:** 指导学习者如何通过语言的选择和运用,在组织中展现出智慧、自信和成为一颗冉冉升起的新星。 * **善用AI工具:** 教授如何利用 ChatGPT、Google Bard 和 Bing AI 等工具来克服写作障碍، 进行研究، 并润色文字,从而提升写作效率和质量。 * **实用的写作技巧:** * **邮件:** 确保每封邮件都有明确的目标、简洁的论述,并能说服收件人采取行动。 * **信函:** 学习何时以及如何撰写正式信函,以传达信息的严肃性和重要性。 * **报告:** 掌握撰写满足并超越期望的报告的步骤。 * **提案:** 学习如何撰写有说服力的提案,以赢得客户的合作。 * **幻灯片:** 了解如何制作生动有趣的幻灯片,吸引听众。 * **资料纸(Fact Sheets):** 学习如何在有限的空间内传达核心信息,有效教育和激发读者。 * **客户传单:** 掌握如何通过传单展示产品或服务的核心优势,促使消费者购买。 * **广告文案:** 提供实用的公式,指导如何撰写引人注目的数字或平面广告文案。 * **演讲稿:** 学习如何撰写紧凑、深刻且引人入胜的演讲稿,以提升个人声誉。 课程提供超过100页的配套课程书籍,内含练习、范例、资源以及视频内容的全部信息,供学习者实践所学知识。讲师拥有35年的销售、市场营销、公共关系和企业传播专业写作经验,承诺解答学员疑问,提供个性化反馈,确保学习者获得五星级体验。
Be more persuasive, confident and powerful in your writing. This business writing crash course covers all your major assignments as a writer. Each no-nonsense module gives you actionable steps to be more persuasive in convincing your readers to take the steps you want them to take.You get the 100+ page course bookDownload the course book PDF that's full of work sheets, writing examples, resources, and all the information shared in the course videos. Use it to put what you've learned into action on all your future writing assignments. What are the POWER WORDS to use and POISON WORDS to avoid?Learn how certain Power Words can excite and inspire your readers to take action, while Poison Words can alienate them and lead to failure.Be seen as intelligent, confident and a rising star in your organization.How can your writing present you as a confident and intelligent professional and earn you the respect of your leaders and peers? Your word choices, and knowing when and how to use the right language, can make or break your reputation.Learn how and when to use ChatGPT and other AI tools to boost your writing.ChatGPT isn't going to take your writing job, but a writer who knows how to use ChatGPT effectively just might. See how you can use ChatGPT, Google Bard or Bing AI to help break writer's block, perform research and suggest new words or phrases to add greater punch to your writing. Why am I the best instructor to teach you how to sell online?I've been a professional business writer for 35 years in the fields of sales and marketing, public relations and corporate communications. I've helped sales teams land big clients, manage sensitive public-facing issues and led teams of writers achieve vital goals for our organizations. I've packed the most crucial learnings from my writing career into this business writing masterclass to help you learn how to define your audience and its needs, write persuasively to motivate them, and achieve success. My promise to you:I'm happy to answer any questions you may have throughout the course. I want you to have a five-star experience, so I'll be watching for your questions that you can post in the course and will provide answers or feedback as quickly as possible.This course will help you...Write Better Emails - Every message, no matter how simple, should have a defined goal, make its case quickly, and convince the reader to take a desired action. This could change how you view every email you send out.Write Better Letters - You may not write them often (or ever) but in some specific cases, a formal letter can show your reader your message is serious and too important for a simple email. Learn what those use cases are and how to write the best letter possible.Write Better Reports - If your leader asks you to write a report, be sure you follow these steps to deliver a report that meets and exceeds all expectations.Write Better Proposals - You may be asked to write a proposal convincing customers to do business with you. Learn what clients expect to see and how to convince them to partner with you.Write Better Slide Decks - Slide decks don't have to be dull and put audiences to sleep. Learn how to add excitement and get your audience involved in your presentation.Write Better Fact Sheets - Learn how to deliver a core message in a limited space. Effective fact sheets can educate and excite readers if you follow these key steps.Write Better Customer Flyers - A customer flyer is a sales pitch on a page. We'll cover the best ways to present your prospects with the major benefits of your product or service to convince them to buy. Write Better Ad Copy - If you're asked to write copy for digital, print or other advertising, where do you start? Follow this formula and your ad could practically write itself. Write Better Speeches - A great speech in front of leaders or peers can boost your reputation, but only if your writing is tight, insightful and entertaining. Follow these vital steps to meet the goals for your next speech.