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所在平台: Udemy |
课程主页: https://www.udemy.com/course/business-use-case/
课程评论：没有评论
课程名称：通过商业用例推动创新与变革 课程概述：LIFT在过去几年中为数百个组织创造了价值，积累了丰富的经验。根据我们的经验，实现商业价值的最重要因素是将商业结果的规划与为实现这些结果所需的人、流程和工具连接起来。价值协调者可以在组织中的多种角色中找到，例如在软件公司工作的客户成功或销售专业人员，帮助客户购买和使用更多软件；或者作为变革管理顾问，协助客户进行业务转型；又或者是大学部门负责人，推动新的教学或学习方式；还可能是在一个使用多种工具为其他员工和部门推动变革的集中部门中工作。共同点在于，价值协调者能够集结人们，打破信息孤岛，推动一种旨在激励人们实现可量化成果的有意体验，这一过程我们称之为“社交有机采用”。 如果你认为自己可能处于需要这种能力的环境中，想要主导由组织所追求的价值驱动的变革，而不仅仅是参与其中，那么这门课程非常适合你。在本课程中，你将学习价值协调的概念及其构成、测量方法和执行者。我们将深入探讨价值协调的核心要素——商业用例（简称BUC）。BUC不仅表示商业用例，还指代合适的用例对组织财务影响的价值提醒。当你成功设计和实施一个BUC时，你就能为你的组织创造实际价值！商业用例和价值协调是LIFT的社交有机采用计划的主要构件之一，也是任何客户成功流程的关键要素。本课程与我们的其他社交有机采用课程密切相关，推荐在学习本课程前后同步修读“商业采用路线图”课程，因为这些过程相互关联且协同工作。我们还建议你检查LIFT“客户成功基础”系列的其他课程，以深入了解这里介绍的工具。 价值协调和我们所有的工具一样，都是可重复、可预测且可扩展，旨在为你的组织带来实实在在的成果。
LIFT has been orchestrating value for hundreds of organizations over the past several years. During that time we've learned that the most important element in realizing business value is connecting the dots between the planning of business outcomes and the people, processes and tools needed to get there. A Value Orchestrator can be found in many different roles in an organization. They may be a Customer Success or Sales professional working for a software company, whose job it is to get their customers to buy and use more of their software. They may be a Change Management consultant looking to help a client with business transformation. They may be a University Department Head looking to adopt a new way of teaching or learning. They may be in a centralized department of an organization that uses many tools to drive change for several other employees and departments. The common thread here is that the Value Orchestrator brings people together, bridging silos, and driving an intentional EXPERIENCE that is designed to motivate people to achieve the identified measurable outcomes. We call this motion Social Organic Adoption.If you think you might be at the center of an environment where this may be needed..if you want to LEAD the change that is driven by the VALUE that your organization is seeking to provide, rather than just being a part of it, then this course is designed for you.In this course, you'll learn about Value Orchestration, its components, how it is measured and who should be executing it. We'll dive deep into the core component of Value Orchestration, the Business Use Case, which we also call a BUC, for short! A BUC™ is not just an acronym for Business Use Case, but it is also a reference to the financial impact of the VALUE that the right use cases can have on your organization. This is a reminder for why you're doing this in the first place. When you successfully design and implement a BUC, you can MAKE a BUC for your organization! Business Use Cases and Value Orchestration are among the primary building blocks of LIFT's Social Organic Adoption™ Program, and one of the key components in any Customer Success process. This course closely complements our other courses on Social Organic Adoption, and references other concepts you may learn from them. We strongly recommend taking the "Business Adoption Roadmap" course, either before or after you take this course, as these processes reference each other and work hand in hand. We also recommend you check out our courses in LIFT's "Customer Success Foundations" series, to get a deeper dive on the tools introduced here.Value Orchestration, like all of our tools, are repeatable, predictable and scalable, and designed to drive real results in your organization.
