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所在平台: Udemy |
课程主页: https://www.udemy.com/course/business-strategy-entering-a-new-market/
课程评论：没有评论
课程名称：商业战略：进入新市场 课程概述：本课程是我们商业战略系列的第一部分，案例研究以好市多（Costco）为例。您将学习如何分析宏观和微观竞争环境，以及您的产品或业务在各个方面与竞争对手的对比。 课程部分介绍： 第一部分：竞争分析 在这一部分中，我们将深入探讨如何分析竞争环境，为好市多的案例提供背景，助您了解市场行为。 第二部分：能力分析 在这一部分，您将学习如何识别公司的核心能力（即企业的强项），并将其与公司希望追求的机会进行比较。 第三部分：竞争定位 在最后一部分，您将了解如何确定公司的战略定位，并完成好市多进入中国市场的案例研究。完成本课程后，您将掌握定义自身战略定位所需的工具。 授课讲师： - Tommy Moreno：Pareto Labs 创始人兼首席执行官，拥有迪士尼的战略规划经验 - Nic Barnhart：Pareto Labs 创始人兼首席产品官，曾在ZipRecruiter担任财务/分析部门负责人 学员反馈： - “课程对PEST分析分解得很好，非常容易理解不同组成部分。” - “简洁的解释，真实的案例，出色的视觉效果。” - “这是准备向风险投资公司（VC）推介所需的课程，帮助我成功推广产品。” - “演示以简单的方式呈现，帮助我获得了价值，插图添色不少。” - “优秀的课程！信息分块易懂，非常高效的学习方法。” 本课程旨在帮助学员全面了解进入新市场的策略，助力商业成功。
Business Strategy Part 1: Competitive AnalysisThis is the first of our business strategy series where we use Costco as our case study. Learn how to analyze the "macro" and "micro" competitive environment and how your product or business stacks up to the competition in every way.Business Strategy Part 2: Capability AnalysisIn this second section of our three part series on business strategy you will learn to identify a company's core capabilities (what the business is great at) and compare them to the opportunities it is trying to pursue.Business Strategy Part 3: Competitive PositioningIn this third and final section of our series on business strategy, you'll learn to determine a company's strategic position as we finish our case study of Costco entering the Chinese market. After you watch this course you will have the tools you need to define your own strategic positioning.In this course, you will learn from:Tommy MorenoCofounder & CEO, Pareto LabsStrategic Planning, DisneyNic BarnhartCofounder & CPO, Pareto LabsFinance/Analytics, ZipRecruiterWhat people are saying about this course…"The course breaks down PEST quite nicely and makes all the different components very easy to understand.""Concise explanations, real world examples, great visuals.""This is what is needed to get ready to pitch to VC, and to be ready to make it out of beta with a product. THANK YOU.""The presentation was presented in a simple way that helped me to gain value from it. The illustrations are a nice touch.""Excellent Program! Easy, bite size chunks of information. Very efficient method of study."
