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所在平台: Udemy |
课程主页: https://www.udemy.com/course/business-strategy-and-innovation-frameworks/
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课程名称：商业战略与创新框架 概述： 欢迎参加MTF学院的《商业战略与创新框架》课程。该课程旨在揭示如何在当今快速变化的商业环境中建立和维持竞争优势。课程将帮助您理解、开发和执行能够推动增长和创新的有效战略。 课程内容： 1. **战略管理基础**：建立强大的战略管理基础，深入学习核心战略框架，为有效的商业决策奠定基础。 2. **颠覆性创新**：超越传统思维，探索颠覆性创新概念，包括通过创新的蓝海战略识别新市场空间，以及通过“待完成的工作”（JTBD）框架揭示真实的客户需求。 3. **敏捷方法论**：掌握精益创业方法的原则，包括高效测试创意、使用精益画布阐述商业模式，以及对于战略灵活性的灵活调整。 4. **价值链分析**：深入分析价值链，理解每个内部活动如何为客户创造价值和实现竞争差异化。 5. **多样化战略**：探讨多样化策略，扩展业务范围，并追求卓越，提升产品的"WOW"因子。 6. **颠覆性思维模块**：这一特别补充模块会挑战您的惯性思维，帮助您识别行业盲点、克服认知偏差，并将失败视为学习机会。 通过6小时的视频课程、实战练习和真实案例，您将获得制定强大战略、促进创新及引领组织迈向可持续成功的信心与工具。不论您是有志的创业者、经验丰富的经理人还是产品专业人士，本课程都将赋予您终极的能力，成为您领域内的游戏规则改变者。 课程提供方： MTF管理、科技与金融学院，位于葡萄牙里斯本，专注于混合（在校和在线）教育，业务涵盖管理、科技、金融等领域。 讲师介绍： 本课程由亚历克斯·阿莫罗索博士执教，她在学术和行业中都拥有丰富的背景，专注于研究方法、战略制定及产品开发。阿莫罗索博士在里斯本社会科学与政治学院获得博士学位，并在多个行业成功实施最佳市场实践。 欢迎您报名参加《商业战略与创新框架》课程，彻底改变您的商业战略思维！
Welcome to course: Business Strategy & Innovation Frameworks by MTF InstituteUnlock the secrets to building and sustaining competitive advantage in today's rapidly evolving business landscape. This comprehensive course, "Business Strategy & Innovation Frameworks," is your essential guide to understanding, developing, and executing winning strategies that drive growth and innovation.You'll begin by establishing a strong foundation in strategic management, delving into core strategic frameworks that shape effective business decisions. Move beyond traditional thinking as we explore disruptive innovation concepts, including how to identify new market spaces with the groundbreaking Blue Ocean Strategy and uncover true customer needs through the Jobs To Be Done (JTBD) framework.The course then equips you with agile methodologies for strategic adaptation. Learn the principles of the Lean Startup methodology, including how to efficiently test ideas, articulate your business model using the Lean Canvas, and understand the art of pivoting for strategic flexibility. Discover how Action Research can transform your strategic approach into a continuous learning cycle.Further your expertise by analyzing the Value Chain, understanding how every internal activity contributes to customer value and competitive differentiation. Explore diversification strategies to expand your business reach and learn the pursuit of excellence to achieve a "WOW" factor in your offerings.A special supplementary module on Disruptive Thinking will challenge your conventional thought patterns, helping you identify industry blind spots, overcome cognitive biases, and embrace failure as a learning opportunity. You'll learn to leverage diverse perspectives and collaborative problem-solving to drive disruption, applying these principles across various industries, from business and administration to science, technology, banking, and finance, and even to your own personal career.With over 6 hours of video content, practical exercises, and real-world case studies, you'll gain the confidence and tools to formulate robust strategies, foster innovation, and lead your organization toward sustainable success. Whether you're an aspiring entrepreneur, a seasoned manager, or a product professional, this course will empower you to become a true game-changer in your field.Course provided by MTF Institute of Management, Technology and FinanceMTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance. MTF R & D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things. MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.MTF is present in 217 countries and has been chosen by more than 775000 students.Course Author:Dr. Alex Amoroso is a seasoned professional with a rich background in academia and industry, specializing in research methodologies, strategy formulation, and product development. With a Doctorate Degree from the School of Social Sciences and Politics in Lisbon, Portugal, where she was awarded distinction and honour for her exemplary research, Alex Amoroso brings a wealth of knowledge and expertise to the table.In addition to her doctoral studies, Ms. Amoroso has served as an invited teacher, delivering courses to a wide range of students from undergraduate level to business professionals and executives. Currently, as Head of the School of Business and Management at MTF, she leads the Product Development academic domain. At EIMT, where she also supervises doctoral students, Ms. Amoroso offers advanced instruction in research design and methodologies. Furthermore, she serves as a Research Consultant.In synergy between academical and business experience, Ms. Amoroso achieved high results in business career, leading R & D activities, product development, strategic development, market analysis activities in wide range of companies. She implemented the best market practices in industries from Banking and Finance, to PropTech, Consulting and Research, and Innovative Startups.Alex Amoroso's extensive scientific production includes numerous published articles in reputable journals, as well as oral presentations and posters at international conferences. Her research findings have been presented at esteemed institutions such as the School of Political and Social Sciences and the Stressed Out Conference at UCL, among others.With a passion for interdisciplinary collaboration and a commitment to driving positive change, Alex Amoroso is dedicated to empowering learners and professionals for usage of cutting edge methodologies for achieving of excellence in global business world.Course Description:Welcome to the ultimate guide for unlocking the secrets to building and sustaining competitive advantage in today's rapidly evolving business landscape. This comprehensive course, "Business Strategy & Innovation Frameworks," is your essential pathway to understanding, developing, and executing winning strategies that drive unparalleled growth and groundbreaking innovation.In this course, you will:Master core strategic frameworks to make effective business decisions.Identify new market spaces and create new demand using the groundbreaking Blue Ocean Strategy.Uncover true customer needs and drive product innovation with the powerful Jobs To Be Done (JTBD) framework.Apply Lean Startup methodologies to efficiently test ideas, validate concepts, and pivot for strategic flexibility.Analyze Porter's Value Chain to optimize internal activities and enhance customer value and competitive differentiation.Cultivate a disruptive mindset to identify industry blind spots, overcome cognitive biases, and embrace innovation in any industry.You'll begin by establishing a strong foundation in strategic management, delving into core strategic frameworks that shape effective business decisions. Move beyond traditional thinking as we explore disruptive innovation concepts, including how to identify new market spaces with the groundbreaking Blue Ocean Strategy and uncover true customer needs through the Jobs To Be Done (JTBD) framework.This course then equips you with agile methodologies for strategic adaptation. You will learn the principles of the Lean Startup methodology, including how to efficiently test ideas, articulate your business model using the Lean Canvas, and understand the art of pivoting for strategic flexibility. Discover how Action Research can transform your strategic approach into a continuous learning cycle.Further your expertise by analyzing the Value Chain, understanding how every internal activity contributes to customer value and competitive differentiation. We will also explore diversification strategies to expand your business reach and learn the pursuit of excellence to achieve a "WOW" factor in your offerings.What makes this course different and why should you learn from MTF Institute? We believe in practical, actionable knowledge that you can apply immediately. This course stands out with a special supplementary module on Disruptive Thinking. This module will challenge your conventional thought patterns, helping you identify industry blind spots, overcome cognitive biases, and embrace failure as a learning opportunity. You'll learn to leverage diverse perspectives and collaborative problem-solving to drive disruption, applying these principles across various industries, from business and administration to science, technology, banking, and finance, and even to your own personal career.With over 6 hours of high-quality video content, practical exercises, and real-world case studies, you'll gain the confidence and tools to formulate robust strategies, foster innovation, and lead your organization toward sustainable success. We've designed this programming course to be easily understood by absolute beginners while offering depth for seasoned professionals. You'll find complete working files and code samples (where applicable), allowing you to work alongside the instructor. Upon finishing the course, you'll receive a verifiable certificate of completion.Whether you're an aspiring entrepreneur, a seasoned manager, a product professional, or simply looking to enhance your strategic capabilities, this course will empower you to become a true game-changer in your field.Enroll now and transform your approach to business strategy and innovation!
