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所在平台: Udemy |
课程主页: https://www.udemy.com/course/business-startup-fundamentals/
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**课程名称：** **零基础商业规划与创业启动** **课程概览：** 本课程适合所有渴望开启创业之旅的学员，包括学生、创业者、家庭主妇以及待业毕业生。 **课程内容：** * **第一部分：我们身处的世界** * 认识我们所处的世界及其运作方式。 * **第二部分：心态塑造** * 学习“效应理论”（Effectuation Theory）的创业理念。 * 培养创业者应有的思维模式和“创业DNA”。 * 理解“强大的为什么”在创业中的重要性。 * **第三部分：商业理解** * 掌握基础的商业知识，包括商业结构和商业模式。 * 理解固定成本（Fixed Costs）与可变成本（Variable Costs）的概念。 * 区分收入（Top Line）与净利润（Bottom Line）。 * 通过不同行业的案例（美发店、沙龙、餐厅、软件开发、咨询、超市、服装店、体育用品店、健身房、健身教练）直观展示成本构成。 * 探讨如何选择适合自己的创业领域。 * **第四部分：商业计划基础** * 学习撰写商业计划书的基本要素： * **执行摘要 (Executive Summary)** * **目标/宗旨 (Goal/ Objectives of the business)** * **“为什么” (Why of the business)** * 为何启动该企业？ * 已识别的市场需求是什么？ * 目标市场面临哪些问题？ * **“什么” (What of the business)** * 解决需求的产品/服务是什么？ * 市场规模有多大？ * 市场上的现有解决方案是什么？ * 您的产品/服务有何独特之处？ * 行业成本和利润空间如何？ * 生产产品/提供服务可能需要的资产（办公室、工厂、店铺、车辆等）是什么？ * **“如何” (How of the business)** * 如何盈利？ * 如何生产/提供产品/服务？ * 如何向目标市场进行营销？ * 如何进行供应链管理？ * 如何提供售后服务？ * 如何为企业融资？ * 如何培训员工？ * **第五部分：详细商业计划结构与样本** * 学习撰写完整商业计划书的结构，并提供范例。 * **启动** * 指导学员如何将商业计划付诸实践，开始创业。
Who should take this course?StudentsEntrepreneursHouse-wivesUn-Employed GraduatesCOURSE CONTENTSPART 1: THE REALITY WE LIVE INWhat is this World? How does it work?PART 2: MINDSET DEVELOPMENTEffectuation Theory of EntrepreneurshipEntrepreneurial MindsetEntrepreneurial DNA:Having a Strong Why:PART 3: BUSINESS UNDERSTANDINGGeneral Business BasicsBusiness Structure/ Business ModelFixed CostsVariable CostsTop Line/ Bottom LineVisualization of Business Costs for:Hair Dresser BusinessSalon BusinessRestaurant BusinessSoftware Development BusinessConsultancy BusinessSuper Store BusinessClothing Store BusinessSports Equipment ShopGym BusinessFitness Trainer BusinessJobWhich Business to Enter?Business Planning BasicsExecutive SummaryGoal/ Objectives of the business"Why" of the businessWhy is the business being launchedWhat is the need that you have identifiedWhat are the problems that are being faced by the target market"What" of the businessWhat is the solution/product for solving the needWhat is the size of the marketWhat are existing solutions in the marketWhat is different about your product/ solutionWhat are the costs and profit margins in the industryWhat are the assets that you may need for making the product/ providing the service such as office, factory, store/shop, cars/ bikes etc."How" of the businessHow are you going to make money?How are you going to make/provide the product/ serviceHow you going to market it to the target marketHow are you going to supply itHow are you going to provide after sales servicesHow are you going to finance/ fund the businessHow are you going to train your peopleDetailed Business Plan Structure and SamplesStarting Up
