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所在平台: Udemy |
课程主页: https://www.udemy.com/course/business-resilience/
课程评论：没有评论
课程名称：商业韧性 课程概述： 本课程旨在帮助学员理解风险管理、危机管理与商业韧性之间的区别。面对不确定的经济环境，管理者需要为突发的威胁和机遇做好准备。通过借鉴近年来新冠疫情及以往经济衰退的经验教训，课程从三个层面提升学员的能力： 1. **风险管理**：在运营层面进行风险管理，涵盖五个计划，包括： - 风险分析（预见） - 风险规避（保护） - 风险应急（预防） - 风险保险（保护） - 风险监控（评估） 2. **危机与灾难管理**：企业可能面临意想不到的危机，这需要采取迅速的应对措施。危机管理通常是对已发生灾难的反应。学员将学习四个基本步骤：阅读、反应、响应和恢复。同时，了解影响企业生存的七大威胁，并掌握应对突发灾难的步骤，包括： - 建立危机管理职能：明确结构、权限和预算 - 组建危机管理团队：明确角色、责任与资源 - 进行危机审计：评估资源、利益相关者、信息和设备 - 制定危机管理计划：设定目标、战略和行动 3. **商业韧性**：理解商业韧性的含义，制定四个关键计划的持续业务韧性策略： - 业务连续性计划：确保长期成功 - 灾难恢复计划：快速应对突发状况 - 价值保护计划：维护声誉、品牌形象和客户忠诚度 - 开发计划：利用灾难带来的机遇，探索多元化、扩展、整合和增长的潜力 学员将学习如何建立商业韧性，确保不仅能够在逆境中生存，还能在长远中繁荣的简单步骤，包括：关注现金流、减少应收账款、增加应付账款；有效营销：更智能地推广和销售；提升技能，卓越客户服务；利用科技和数字营销；保持专注，确保生存与持续发展。
Understand the differences in Risks Management, Crisis Management and Business Resilience. Businesses likely to face uncertain times, it is important that people managing businesses and organisations are ready for any unexpected threats and opportunities. There are huge lessons to be learned from recent covid pandemic and the past recessions.The course equip you in 3 levels:1. Risk Management: Managing Risks happens at the operational levels that covers a five point plan, including: a. Risk analysis ( Anticipation), b. Risk Avoidance ( Safeguarding), c. Risk Contingency ( Precaution), d. Risk Insurances ( Protection)e. Risk Monitoring ( Evaluation).2. Crisis & Disaster Management:Business likely to face unexpected or surprise that can cause a lot of problem for the businesses. Crisis management likely to happen spontaneously and be reaction to disaster that has happened.To be get ready immediately follow the follow the 4Rs: Read , React, Respond and Recover.There are times that businesses or organisations face some kind of unexpected disasters. Understand 7 major threats to your business or organisation's survival. The Business Resilience course outlines steps to deal with the sudden and unexpected disaster and create a disaster management strategy, which include:a. Crisis Management Function: Establishing a structure, levels of authority and budgetb. Crisis Management Team: Covering Roles, Responsibilities and Resourcesc. Crisis Audit: Resources, Stakeholders, Information, equipmentd. Crisis Management Planning: Goals, Strategies and Actions3. Business Resilience:Understand what is meant by Business Resilience. Devise an ongoing Business Resilience Strategy that encompasses 4 key Plans:a. A Business Continuity Plan - To ensure long-term successb. A Disaster Recovery Plan - To react to unexpected situations and bounce back immediatelyc. A Value Protection Plan - To safeguard Reputation, brand image and customer loyaltyd. An Exploitation Plan - To explore opportunities arising from disaster, looking for diversification, expansion, consolidation and growth potentialsLearn how to create Business Resilience and ensure the chances of not only surviving adverse events but to but prospering in the long run by following these simple steps:- Keep an eye on cashflow, reduce debtors and increase creditors.- Market Effectively: Promote and Sell Smarter- Increase your Skills and excel in Customer Service- Capitalise on Technology and Digital Marketing- Stay Focused, ensure survival and continuity at all times
