|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/business-product-strategy-creation/
课程评论：没有评论
课程名称：产品与项目经理的商业战略精通 课程概述：您需要为您的产品、项目或商业制定战略吗？想要学习如何在最有效的方式下实现这一目标吗？那么，这门课程正适合您。通过与课程并行工作，亲自动手开发策略。课程作业将引导您，确保在课程结束时，您将拥有一个适合您商业、产品、团队等的战略。 课程适合人群： - 希望刷新经典与现代战略概念能力的职业转换者或新入职的战略角色者。 - 对战略管理感兴趣的个人。 - 团队和部门领导、管理顾问、项目与产品经理、产品负责人、希望刷新战略开发能力的企业家与创始人。 课程主题（实用路线图）： - 制定战略愿景、使命和价值观。 - 进行战略分析。 - 导出战略选项。 - 实施决策战略。 - 根据可预测性和起始点，实践中路线图的变化。 - 经典与敏捷战略方法的比较。 课程覆盖35种方法（拓展您的方法论能力），包括： 愿景、使命、市场定义、市场规模评估、竞争分析、SWOT分析、复合年增长率计算、商业模型画布、精益画布、商业模型与商业案例推导、战略选项创建、成本效益分析、设计思维、精益创业、目标与关键成果（OKR）、波特五力分析、PESTEL、蓝海战略、核心竞争力、相对强弱势分析、价值链与成本结构分析、ABC分析、ANSOFF矩阵、波特竞争策略、市场营销组合（4P）、BCG矩阵、收购战略、胜出战略、未来场景、艾森豪威尔矩阵、效果化、自产或外包矩阵、路线图、平衡计分卡等。 课程包括： - 4小时的视频内容，结合理论与实例。 - 60分钟的实践作业，帮助您反思并发展自己的战略。 课程完成后，您将能够： - 熟悉商业战略开发中最重要的术语和工具。 - 为您的公司、部门或团队开发商业战略。 - 提高您的战略思维能力。 附带内容： - 一份助学手册，作为学习和日常工作中的参考指南。 - 帮助您创建自己战略的课程作业。 - 课程完成后可获得证书选项，包括免费获取Udemy结业证书，或根据需要请求更详尽的参与确认。 为什么选择我的课程？ 我是Julia Lettinger，Responsive Strategy的创始人，专注于战略与数字转型的咨询公司。自2017年以来，我与我的同事们在战略开发过程中协助企业，尤其关注敏捷与数字转型。同时，我在两家媒体公司曾任战略与产品战略负责人，并自2019年起在柏林经济与法律学院教授战略管理，迄今已在Udemy授课约30,000名学生。 如果您不满意，可以在30天内无条件请求退款。快来加入我的课程吧！期待在视频中见到您。 温暖的问候， Julia
Need to develop a strategy for your product, project or businness? Want to learn how to do it in the most efficient way?Then this is the right course for you: Get your hands dirty and develop strategies by working in parallel to this course. The course assignments will guide you so that you will have a strategy for your business, product, team etc at the end of the course. This Course is Perfect for you if you:Want to refresh your competence in both classical and modern strategic concepts.Want to learn how to develop strategies for your product, company, department, or team in practice.Are preparing for professions, positions, or new challenges with strategic responsibilities.Course Target Audience:Career changers or newcomers to roles with a strategic focus.Those interested in strategic management.Team and department leaders, management consultants, project and product managers, product owners, entrepreneurs, and founders looking to refresh their competence in strategy development.Course Topics (Practical Roadmap):Development of a strategic vision, mission, and values.Conducting strategic analyses.Deriving strategic options.Decision strategies for implementation.Variations of the roadmap in practice depending on predictability and starting points.Comparison of classical vs. agile strategy methods.35 Methods Covered in the Course (Expanding Your Methodological Competence):Vision, Mission, Market Definition, Market Size Estimation, Competitive Analysis, SWOT Analysis, CAGR Calculation, Business Model Canvas, Lean Canvas, Business Model & Business Case Derivation, Strategic Options Creation, Cost-Benefit Analysis (Potential / Implementation), Design Thinking, Lean Startup, Objectives & Key Results (OKR), Porters 5 Forces, PESTEL, Blue Ocean, Core Competencies, Relative Strength/Weakness Analysis, Value Chain & Cost Structure Analysis, ABC Analysis, ANSOFF Matrix, Porters Competitive Stragies, Marketing Mix (4P), BCG Matrix, Acquisition Strategy, Play to Win, Future Scenarios, Eisenhower Matrix, Effectuation, Make or Buy Matrix, Roadmap, Balance ScorecardWhat Does the Course Include?>4hrs of video content, mixed between theory and examples>60 minutes of practice assignments you can use to reflect and develop your own strategyWhat Can You Do After the Course?You will be confident with the most important terms and tools of business strategy development.You will be able to develop business strategies for your company, department, or team.You will improve your strategic thinking skills.Included in the Course:A course handout to facilitate learning and as a reference guide for your daily work.Course assignments that help you to create your own strategies.Available Certificates upon Course CompletitionTo showcase your newly acquired knowledge upon completing the course, you have three options:You can download the Udemy certificate of completition for free (no learning success verification).You also have the option to request a more detailed Confirmation of Participation from Responsive Strategy for a small processing fee (no learning success verification).If you require proof of achievement, you can opt in to add a 1:1 session with Julia Lettinger at the end of the course for an additional fee. Upon successful completion of the live session, we will issue you a Certificate of Achievement from Responsive Strategy as a confirmation of your learning success.Why Should You Buy the Course from Me?I am Julia Lettinger, the founder of Responsive Strategy, a strategy and digital transformation consultancy in Berlin. Since 2017, along with my colleagues, I have been assisting companies in the strategy development process, especially in the agile and digital transformation space. I have also served as the head of strategy and product strategy in two media companies.Furthermore, since 2019, I have been teaching Strategic Management at the Berlin School of Economics and Law as part of a teaching assignment and have been a lecturer on Udemy since 2018, with around 30,000 participants so far.So, go ahead and get the course! I look forward to welcoming you in my videos.Warm regards,JuliaPS: If you are not satisfied, you can request a refund within 30 days. No questions asked!
