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所在平台: Udemy |
课程主页: https://www.udemy.com/course/business-portfolio-and-environmental-analysis/
课程评论：没有评论
课程总结：商业组合环境分析策略 本课程名为“商业组合环境分析策略”，旨在帮助学员深入理解企业在成长和扩展过程中的产品和服务组合管理。当公司初始时通常只有一款产品或服务，但随着发展，企业的业务组合也会随之增加。这些产品、服务和业务的总和被称为“商业组合”。 在拥有多元化的业务和产品后，企业需要一种机制来分析和评估这些不同的投资，这个过程被称为“组合分析”。成功的公司会清楚地理解他们的商业组合，并掌握分析组合的方法。 课程的一个重要内容是环境因素的影响，这些因素通常分为两大类：“外部环境因素”（宏观因素）和“内部环境因素”（微观因素）。成功的组织会时刻监控这些内部和外部因素，以保持竞争优势。 此外，本课程还将教授三种主要的组织增长策略，分别与“产品/市场”、“竞争优势”和“价值”相关。这些主题将从学术和实践的角度进行全面讨论。 通过学习本课程，您将能够： 1. 清晰理解商业组合的构成与重要性 2. 掌握组合分析的技巧 3. 认识影响组织的环境因素 4. 理解市场分析的概念 5. 了解可用的成长策略 本课程旨在为您提供以上精彩内容，助您在商业领域中获得成功。祝您学习愉快！
Companies usually start with a single product/ service, but as they grow and expand, their products/ services and other businesses may grow as well. The combination of all the products/ services and businesses that make up a company is called "Business Portfolio". Once you have many businesses and products operating under a single company, you need to find out a mechanism to analyse and evaluate those different ventures. This process is called "Portfolio Analysis". A successful company will always have a clear understanding of their business portfolio and they will also know how to analyse their portfolio. Organisations are always influenced by various types of forces. These forces or factors are called "Environmental Forces/ Factors". These factors are divided into TWO broad factors, called "External Environmental Factors" or "Macro Factors", and "Internal Environmental Factors" or "Micro Factors". Successful organisations always monitor these internal and external factors in order to stay on the top. Lastly, this course will also teach you three broad organisational growth strategies. These strategies are related to "Product/ Market", "Competitive advantage", and "Value".All these topics will be covered from an academic, as well as, practical perspective. Remember, to be a successful company, you need:To clearly understand Business PortfolioTo understand how to analyse your portfolio, commonly called, Portfolio AnalysisTo have a clear knowledge of environmental factors that influence your organisationTo know what marketing analysis is.To understand the set of growth strategies available to youLuckily, this course is designed to offer you all these amazing topics.Enjoy!
