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所在平台: Udemy |
课程主页: https://www.udemy.com/course/business-performance-review-and-strategy-audit/
课程评论:没有评论
课程名称:商业绩效评估与战略审计 课程概述:这是一个短小精悍(99分钟)、实践导向、案例驱动的课程。完成后,您将获得分析任何企业绩效和战略的基本技能和方法。 适用对象:本课程适合各个职能领域的管理者(包括现任和有志者)、企业和初创公司的业主、业务分析师和管理顾问等,因为他们都需要定期评估自己或客户公司的绩效,并判断其商业战略的有效性。此外,商学院的学生也非常适合参与。 独特的学习方法:本课程采用与传统学习截然不同的方法。它反向展开,不是先讲理论再举例,而是通过一个我为本课程编写的案例研究,借助角色、事件和行动来推导所有概念,展示绩效评估和战略审计的技能、工具和技巧。这种学习方式将使您的学习更加深入和难忘,因为您将与案例中的角色和事件产生共鸣。 课程框架:课程围绕市场、运营和财务绩效参数的关键分析和解读构建。同时,它将剖析战略审计的核心概念,如关键成功因素、竞争能力、市场吸引力等,以及使用GE-McKenzie投资组合矩阵量化这些要素的技术。 课程结构:本课程包含20节讲座、1个实践作业、1个测验和1个项目。案例分为三部分,包括叙述、作业及我对作业的分析与解答(均有视频和可下载PDF文档形式)。项目部分同样提供我的解决方案,方便与您的作业对比。您可随时就课程、作业或项目提出问题,我将在48小时内作答。 项目内容:此项目旨在测试您对课程内容的理解,基于我为本课程开发的商业案例的三部分。您需要向案例中提到的公司高层提供短期和长期的建议。在项目中可随时提问以澄清任何疑惑,我还提供了视频和PDF格式的解决方案供您对照。 关于我:我叫Bala,是Balachandran的简称,拥有机械工程和工商管理学位,毕业于印度理工学院和印度管理学院等两所著名学府。我有超过48年的工作经验,涉及各种行业的产品与服务。曾担任美国跨国集团的国家首席执行官,以及大型多元化企业集团的企业与战略规划主管,并在管理咨询、指导培训以及商学院教学等领域积累了21年的经验。 欢迎加入:快来加入我这个激动人心的学习旅程,让我带您了解如何对任何企业进行深入且专业的绩效评估和战略审计。今天就报名参加课程,我将在课程中与您见面!
OverviewThis is a short (99 mts), hands-on, practice-oriented, case-based course. After completing it, you will acquire essential skills to use tools, techniques and ideas for doing a thorough and professional Performance Review and Strategy Audit of any business.For WhomIt will benefit Managers (both present & aspiring) in any functional area, Owners of Businesses & Startups, Business Analysts and Management Consultants - because all of them need to review the performance of their own or their client's company, business unit, product line or function and assess how effective their business strategy is, on a monthly, quarterly or annual basis. And of course, also students in business schools.Unique Learning MethodThe Learning Method in this course will be uniquely different. Unlike conventional learning, where you start with theory & concepts, and then go to examples and applications, this course reverses the approach: it derives all the concepts and demonstrates skills, tools and techniques of Performance Review and Strategy Audit , through the characters, events and actions of a case study, that I have written for this course, based on my experiences in analyzing and solving different kinds of business problems, in different industries. Your learning will be deep and memorable because you will identify with the characters, events and actions in the case.The FrameworkThis course is built around critical analysis and interpretation of Market, Operational and Financial performance parameters. It also will give you the essence of Strategic Audit based on sound concepts like Critical (Key) Success Factors, Ability to Compete, Market Attractiveness etc. and techniques to quantify these for using the GE-McKenzie Portfolio Matrix.Course StructureIt has 20 lectures, 1 Practice Assignments,1 Quiz and 1 Project. The case is divided into 3 parts, with a Narration, Assignment and my Analysis and Answers for the Assignment, both in Video and downloadable PDF document forms. The Project also has my Solution attached to it, again in Video and PDF formats. You can ask questions or seek clarifications any time, on any lecture, assignment or the project. I will answer within 48 hrs.The Project This is designed to test your understanding of the content of this class, based on 3 parts of a business case study, developed by me, for this course. You will be required to provide a short write-up on your short & long term recommendations to the top management of the company featured in the case study narration and analysis provided by me. You can ask questions to clarify any doubts on the project. I have also provided a Solution, both in Video and downloadable PDF, which you can compare with your own.About MeMy name is Bala, short for Balachandran. With degrees in Mechanical Engineering and Business Administration, from two of the most prestigious institutions, namely the IIT and IIM, I have over 48 years of work experience, in a variety of industries - both products & services. Of this, I spent 27 years in corporate managerial career in different functional areas. I have held positions of the Country CEO of a USA-based trans-national business group and as Head of Corporate & Strategic Planning, in a large, diversified business group. I have lived in Australia for a while and travelled widely in Europe, South-East Asia and of course, USA on business. And spent 21 years in Management Consulting, Mentoring & Training, as well as Teaching in Business Schools, both in person and online.Welcome aboardCOME, JOIN me in this exciting learning journry. Let me show you how to do thorough and professional Performance Review and Strategy Audit of any business. ENROLL in the course today. I will meet you inside the Course.