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所在平台: Udemy |
课程主页: https://www.udemy.com/course/business-model-innovation-for-management-consultants/
课程评论:没有评论
课程名称:管理顾问的商业模式创新 课程概述:本课程旨在帮助管理顾问在咨询项目中进行商业模式的创新与变革。咨询公司常被雇佣来改变商业模式,但这类项目通常充满挑战,因为需要进行创新并说服企业进行变更。课程将介绍一些经过验证的技术、框架和方法,帮助学员在咨询项目中选择合适的商业模式创新技巧。 学习目标: - 学习可用于商业模式创新的框架、工具和技术。 - 了解其他公司如何实施创新。 - 学会如何使用Excel估算商业模式创新的潜在影响。 课程讲师具有15年的咨询经验,曾在多家顶尖咨询公司任职,负责战略、绩效改善及企业重组项目,曾监督超过90个不同的绩效改善项目,总计为多家公司带来20亿的额外EBITDA。本课程通过案例研究的形式进行讲授,配有丰富的额外资源和分析工具。 课程内容: - 引言:课程概述与组织结构。 - 商业模式画布:介绍描述商业模式的流行工具。 - 客户细分创新:讨论如何在客户细分方面进行创新的方法。 - 价值主张创新:探讨价值主张创新的技术。 - Excel建模:在并购项目中如何创建商业模型。 - 估值:在咨询项目中如何评估特定业务的实例。 - 关键资源创新:如何通过创新关键资源来超越竞争。 - 关键活动创新:在关键活动中实施创新的实践方法。 - 成本结构创新:探讨成本方面的创新技术。 - 收入来源与销售渠道创新:介绍通过创新收入来源和销售渠道来实现快速效果的实例。 - 关键合作伙伴创新:分析在关键合作伙伴方面的创新实例。 - 客户关系创新:探讨在客户关系中进行创新的技术和案例。 课程还提供丰富的附加资源,包括有用的框架和技术、课程中展示的分析、相关文章链接以及推荐阅读的书籍。 适合人群: - 管理顾问和商业分析师 - 经理 - 初创企业创始人 - 投资分析师 - 负责并购的经理 预备知识需求: - 基本或中级Excel技能 - 基本经济学知识 - 基本或中级财务与会计知识 完成课程后,学员将能够掌握商业模式创新的设计、估算其价值、制定创新的收入来源、实现价值主张创新等实用策略,从而加速业务增长。
What is the aim of this course?Consulting firms are hired very often to help to change the Business Model. Those projects are difficult as you have to generate innovation and convince the firm to change. There is no one recipe for how to innovate. However, there are some proven techniques, frameworks, and approaches that will help you find a way to innovate the Business Model. In this course, I will teach you how to pick the right Business Model Innovation technique during consulting projects.In the course you will learn the following things:What frameworks, tools techniques you can use to Innovate your Business ModelHow others have implemented the InnovationHow to estimate the potential impact of the Business Model Innovation in ExcelThis course is based on my 15 years of experience as a consultant in top consulting firms and as a Board Member responsible for strategy, performance improvement, and turn-arounds in the biggest firms from Retail, FMCG, SMG, B2B, and services sectors that I worked for. I have carried out or supervised over 90 different performance improvement projects in different industries that generated a total of 2 billion in additional EBITDA. On the basis of what you will find in this course, I have trained in person over 100 consultants, business analysts, and managers who now are Partners in PE and VC funds, Investment Directors and Business Analysts in PE and VC, Operational Directors, COO, CRO, CEO, Directors in Consulting Companies, Board Members, etc. On top of that my courses on Udemy were already taken by more than 181 000 students including people working in EY, Walmart, Booz Allen Hamilton, Adidas, Naspers, Alvarez & Marsal, PwC, Dell, Walgreens, Orange, and many others.I teach through case studies, so you will have a lot of lectures showing examples of analyses, and tools that we use. To every lecture, you will find attached (in additional resources) the Excels as well as additional presentations, and materials shown in the lectures so as a part of this course you will also get a library of ready-made analyses that can, with certain modifications, be applied by you or your team in your work.Why have I decided to create this course?Business Model Innovation is extremely hard. You not only have to come up with a good business idea but also it has to make economical sense. On top of that, you have to convince the customer to sacrifice short-term profits for the long-term perspective. Most consulting firms, don't give you the full toolbox that you need. This may lead to huge frustration during consulting projects and a lot of inefficiencies.Therefore, I have decided to create this course that will help students understand the main methods to innovate. The course will give you the knowledge and insight into real-life case studies that will make your life during a consulting project much easier. Thanks to this course, you will know what and how to do during consulting projects, devoted to business model innovation. You will master how to generate potential innovations, analyze data and draw conclusions from the analyses. On top of that, you see how other famous firms have used the tools that we will talk about.To sum it up, I believe that if you want to become a world-class Management Consultant or Business Analyst you have to have a pretty decent understanding of business model innovation. That is why, I highly recommend this course to Management Consultants or Business Analysts, especially those who want to specialize in strategy or develop their own business. The course will help you become an expert in business model innovation on the level of McKinsey, BCG, Bain, and other top consulting firms.In what way will you benefit from this course?The course is a practical, step-by-step guide loaded with tons of analyses, tricks, and hints that will significantly improve the speed with which you understand, and analyze businesses. There is little theory - mainly examples, a lot of tips from my own experience as well as other notable examples worth mentioning. Our intention is that thanks to the course you will learn:What frameworks, tools techniques you can use to Innovate your Business ModelHow others have implemented the InnovationHow to estimate the potential impact of the Business Model Innovation in ExcelYou can also ask me any question either through the discussion field or by messaging me directly.How the course is organized?The course is divided currently into the following sections:Introduction. We begin with a little introduction to the course as well as some general info on how the course is organizedThe Business Model Canvas. To describe business models, you can use many tools. One of the most popular ones is the so-called Business Model Canvas. We will discuss it in this section.Innovation in Customer Segments. One of the biggest sources of innovation is to play with customer segments. In this section, we will discuss techniques that you can use to innovate in customer segments.Value Proposition Innovation. Another great source of innovation is to work on the Value Proposition. We will discuss in this section, what techniques you can use to innovate the Value Proposition.Modeling the Business in Excel. During M & A projects you will quite often have to create a model of the business in Excel. I will show you how to do that using a few examples.Valuation. During consulting projects, especially devoted to M & A or due diligence you will have to evaluate a specific business. In this section, I will show you examples of how to do it in practice.Innovation in Key Resources. Some firms resort to Innovation in the Key Resources department. We will discuss in this section how you can beat your competition by innovating in this area.Innovation in Key Activities. You can also look at Key Activities and innovate in this area as well. In this section, we will see how you can do that in practice.Innovation in Cost Structure. Firms, unfortunately, overlook innovations that can be done on the cost side. In this section, we will see what techniques can be used in this area and what have done some bold firms in this area.Innovation in Revenue Streams & Sales channels. Fast effects can be achieved by innovating Revenue Streams or playing with the Sales Channels. In this section, we will look at examples of techniques and case studies.Innovation in Key Partners. Some industries require you to innovate also in the area of Key Partners. Thanks to that you can build a powerful competitive advantage. In this section, we will look at some examples.Innovation in Customer Relationship. In many industries, we have seen many innovations in Customer Relationships. In the last section, we will look at some examples and techniques that may prove useful.You will be able also to download many additional resourcesUseful frameworks and techniquesAnalyses shown in the courseAdditional resourcesLinks to additional presentations, articles, and moviesLinks to books worth readingAt the end of my course, students will be able to…How to innovate the business modelUnderstand the Business Model CanvasHow to estimate in Excel whether the innovation makes senseDesign Innovative Business ModelsHow Tesla, Disney, Apple, and Google have innovatedMaster Different Types of InnovationCreate Innovative Revenue StreamsCreate Innovation on the Cost SideDeliver Innovative Value PropositionCreate Innovation related to Key Resources & Key PartnersPractical Strategies that will accelerate the growth of your businessApply the Blue Ocean StrategyWho should take this course? Who should not?Management Consultants and Business AnalystsManagersStartup FoundersInvestment AnalystsManagers responsible for Acquisitions and MergersWhat will students need to know or do before starting this course?Basic or intermediate ExcelBasic knowledge of economicsBasic or intermediate knowledge of finance & accounting