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所在平台: Udemy |
课程主页: https://www.udemy.com/course/business-model-innovation-for-brand-growth-module-4/
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课程名称：品牌增长的商业模式创新模块4 概述： 当前，企业面临前所未有的挑战与机遇，企业领导者对此感到担忧。行业的数字化进程打破了传统的利润渠道，使企业的增长愈发困难。据统计显示： - 80%的CEO担心他们的商业模式在数字革命中不可持续 - 94%的CEO对自身的创新举措不满意 - 85%的数字投资未能产生正向经济价值 - 90%的企业初创项目未能成功 在努力稳定现状的同时，我们也必须为未来做好准备，重新构想我们的战略、创新和投资方法。任何企业都可以借鉴亚马逊、苹果和阿里巴巴等巨头所实现的指数级增长。为此，企业需要： - 将资源分配到数字商业模式和平台战略上 - 重构运营流程 - 创新并以新颖的方式实施 经过一年对超联网世界中成功商业模式的研究，我总结出传统组织如何能够采用和适应这些模式。本在线视频课程以用户友好的形式引导您完成这一过程，基于对商业模式与财务绩效之间关系的全面分析，结合行业领袖的案例研究和经过验证的方法论与框架。 本课程包括五个45分钟的模块： 1. 新增长议程 - 揭示数字经济中的价值来源 2. 平台、网络与生态系统专业知识 - 实施10种关键平台战略 3. 商业模式开创者 - 全球创新战略案例研究 4. 改进商业模式组合 - 如何重新分配资源以促进增长（本模块） 5. 复兴 - 让您的组织对市场机会作出全面响应的五步综合过程 课程内容通过明晰的图表和视觉呈现，包含40个短视频，配备可操作的检查表和具体的学习任务，所有这些都根据您的学习偏好进行了定制。
IntroductionCorporate leaders are worried, as businesses face unprecedented challenges and opportunities. The digitization of industries has disrupted traditional profit avenues and has made it increasingly difficult for businesses to grow.The gravity of the situation is evident from these statistics:80% of CEOs fear their business models are unsustainable in the digital revolution94% of CEOs are dissatisfied with their innovation initiatives85% of digital investments have yielded no or negative 'Economic Value Added'90% of corporate startups have not succeededEven as we strive to stabilize the present, we must prepare for the future and reimagine our approach to strategy, innovation, and investment.Every business can emulate the exponential growth seen by giants like Amazon, Apple, and Alibaba. To do so, they need to:Allocate resources towards digital business models and platform strategiesRe-engineer their operationsInnovate and implement in novel waysAfter spending a year studying successful business models in our hyper-connected world, I've determined how traditional organizations can adopt and adapt these models.This user-friendly online video course guides you through the process, backed by an exhaustive analysis of the link between business models and financial performance, case studies from industry leaders, and proven methodologies and frameworks.The course comprises five 45-minute modules:The New Growth Agenda - Unveiling value sources in the digital economyPlatform, Network, and Ecosystem Expertise - Implementing the 10 essential platform strategiesBusiness Model Trailblazers - Case studies of innovative strategies from around the worldRevamped Business Model Portfolio - How to reallocate resources to foster growth (THIS MODULE)Revitalize - A five-step comprehensive process to invigorate your organization's response to market opportunitiesPresented with clear graphs and visuals, this course includes 40 short videos within five modules, complete with actionable checklists and specific learning tasks, all tailored to suit your consumption preference.
