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所在平台: Udemy |
课程主页: https://www.udemy.com/course/business-model-innovation-for-brand-growth-module-1/
课程评论：没有评论
课程名称：商业模式创新与品牌增长 模块1 概述：在当今时代，企业面临前所未有的挑战与机遇，数字化进程正在颠覆传统盈利模式，使得企业的增长愈发困难。根据统计数据显示：80%的首席执行官担心自己的商业模式在数字化革命中不可持续；94%的首席执行官对创新举措感到不满；85%的数字投资未能带来正向的经济价值；90%的企业创业项目没有取得成功。面对这一严峻形势，企业不仅需要稳定当前业务，还需为未来做好准备，重新构思战略、创新和投资的方法。 本课程旨在帮助企业模拟亚马逊、苹果和阿里巴巴等巨头的指数级增长，关键在于：将资源分配至数字商业模式和平台战略；重新设计其运营；以新颖的方式进行创新和实施。经过一年的研究，我们总结出传统组织可以如何采用和适应这些成功的商业模型。 这门用户友好的在线视频课程将引导您完成整个过程，课程依靠详尽分析商业模式与财务绩效之间的关系，行业领导者的案例研究，以及经过验证的方法论和框架。 课程包括五个模块，每个模块时长45分钟： 1. 新增长议程 - 在数字经济中揭示价值来源（本模块） 2. 平台、网络与生态系统专业知识 - 实施10种必备平台策略 3. 商业模式开拓者 - 来自世界各地的创新策略案例研究 4. 改进商业模式组合 - 如何重新分配资源以促进增长 5. 振兴 - 激发组织对市场机会回应的五步综合过程 课程通过清晰的图表和视觉化展示，共包含40个短视频，配有可操作的检查清单和具体的学习任务，旨在满足学习者的不同消费偏好。
IntroductionCorporate leaders are worried, as businesses face unprecedented challenges and opportunities. The digitization of industries has disrupted traditional profit avenues and has made it increasingly difficult for businesses to grow.The gravity of the situation is evident from these statistics:80% of CEOs fear their business models are unsustainable in the digital revolution94% of CEOs are dissatisfied with their innovation initiatives85% of digital investments have yielded no or negative 'Economic Value Added'90% of corporate startups have not succeededEven as we strive to stabilize the present, we must prepare for the future and reimagine our approach to strategy, innovation, and investment.Every business can emulate the exponential growth seen by giants like Amazon, Apple, and Alibaba. To do so, they need to:Allocate resources towards digital business models and platform strategiesRe-engineer their operationsInnovate and implement in novel waysAfter spending a year studying successful business models in our hyper-connected world, I've determined how traditional organizations can adopt and adapt these models.This user-friendly online video course guides you through the process, backed by an exhaustive analysis of the link between business models and financial performance, case studies from industry leaders, and proven methodologies and frameworks.The course comprises five 45-minute modules:The New Growth Agenda - Unveiling value sources in the digital economy (THIS MODULE)Platform, Network, and Ecosystem Expertise - Implementing the 10 essential platform strategiesBusiness Model Trailblazers - Case studies of innovative strategies from around the worldRevamped Business Model Portfolio - How to reallocate resources to foster growthRevitalize - A five-step comprehensive process to invigorate your organization's response to market opportunitiesPresented with clear graphs and visuals, this course includes 40 short videos within five modules, complete with actionable checklists and specific learning tasks, all tailored to suit your consumption preference.
