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所在平台: Udemy |
课程主页: https://www.udemy.com/course/business-model-canvas-detailed-with-two-case-studies/
课程评论：没有评论
课程名称：商业模式画布详解与两个案例研究 课程概述：商业模式画布（Business Model Canvas, BMC）是一种结构化的商业分析工具，旨在简化企业分析过程。它类似于德博诺的六顶帽子思维法或石川图，涉及一个团队共同定义九个商业模块。这些模块将用于为任何组织中计划的想法制备模型，包括初创企业、新流程、新项目、产品开发或战略计划。九个模块中包括价值主张，定义了我们将向客户或受益人提供的内容。客户群体模块定义了公司希望接触和为之创造价值的不同个体或组织。 本课程包含3个讲座，逐一定义这九个模块。在每个定义之后，讲座将展示这两个虚构公司的模块应用：ProntoCab——一个在线/应用驱动的出租车公司，和ProntoProduce——一个连接顾客与农业供应商的虚拟市场，专注于快速交付多样化的水果和蔬菜。 课程内容结构如下： 1. 讲座1 - 背景：课程背景和结构 2. 讲座2 - 模型定义：商业模式画布的定义 3. 讲座3 - 模型开发与案例研究：开发商业画布模型的三阶段过程及案例研究 4. 讲座4 - 前四个模块定义与案例研究：价值主张和三个外部模块 5. 讲座5 - 后五个模块定义与案例研究：三个内部模块和两个定量模块 6. 讲座6 - 大公司示例：网络中的一些示例模型 通过这个课程，学员将掌握商业模式画布的核心定义及实践，理解如何通过大脑风暴会议来精确简洁地完成每个模块的定义，从而帮助管理层决定是否推进、修改或拒绝其商业构想。
Business Model Canvas (BMC) is a tool meant to make business analysis easier through as structured approach. Much like DeBono's 6 hats or Ishikawa's Cause and Effect diagram, BMC is a group effort consisting of a team that will define 9 business blocks. These blocks will be used to prepare a model for any idea that is planned for in an organization. Such ideas can be startups, new process, new projects, product development or strategic plans.The 9 blocks contain such units as Value Propositions, which defines what we would be offering to our customers or beneficiaries. Customer Segments defines the different groups of individuals or organizations our company wishes to reach and give value to. And so on for the other blocks.The BMC practice consists of brainstorming sessions between experts covering the 9 blocks, who aim at defining each of them in a precise and concise manner. BMC is not a project plan, nor a business plan. It is a model that allows management to justify the decision to go on with the "idea", to modify it or even reject it.This course consists of 3 lectures which define the 9 blocks. Following each definition, the lecture will present the way the block is used for two fictitious companies: ProntoCab, an online / app driven taxi company and ProntoProduce, a virtual market that links customers shopping for fruits and vegetables to suppliers of the same, allowing them quick delivery over a diverse set of products.The lectures and sections are broken down as follows:Lecture 1 - BackgroundA.Background and Course StructureLecture 2 - Defining the ModelB.Definition of the Business Model CanvasLecture 3 - Developing the Model + Two Case StudiesC.The 3-Stage Process for Developing the Business Canvas ModelD.The Two Case Studies we Shall Prepare a Model forLecture 4 - Definition of the first 4 Blocks + 2 Case StudiesE.The Value Propositions and the 3 External BlocksLecture 5 - Definition of the last 5 Blocks + 2 Cases StudiesF.The 3 Internal and 2 Quantitative BlocksLecture 6 - A Few Examples from Large CompaniesG.A Few Example Models from the Web
