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所在平台: Udemy |
课程主页: https://www.udemy.com/course/business-model-canvas-basics/
课程评论：没有评论
课程名称：敏捷产品战略 - 商业模式画布 概述：您为什么要参加此课程？您想创造能够赚钱的产品吗？理论上，成功的秘诀只需两个要素：一款产品以及愿意购买该产品的客户。然而，这两者在实际操作中并不容易找到……许多产品经理、企业家和创新者专注于工程打造出色的产品，却常常难以找到愿意购买的客户。成功之路上缺失的一块是商业模式。然而，撰写商业模式传统上是一项复杂的工作，可能需要数周甚至数月时间。 课程主题：本课程将教您一个简单而强大的工具，以快速绘制商业模式：商业模式画布。商业模式画布（由Alexander Osterwalder在其影响深远的书籍《商业模式新生代》中发明）能够让您在数小时甚至数分钟内草拟出新的商业模式！它是商业的视觉表现形式，因此比传统的100页商业计划更容易理解。它还帮助您以结构化的方式思考商业模式中的重要部分。在各种实际方法中，这个工具有着无数的应用。 课程内容：本课程将教您什么是商业模式画布，以及如何用它来绘制商业模式。它将为您打下基础，使您能够充分利用进一步深入特定应用和方法的课程（这些应用和方法不包括在本基础课程中）。您将在本课程中学习到： 1. 什么是商业模式画布？我们为什么需要它？ 2. 与传统商业模式相比，它有什么不同？ 3. 如何填写九个构建块？ 4. 各部分如何相互配合？ 5. 如何做一个粗略的收入估算？ 6. 完整的商业模式在画布上是什么样子的？ 7. 如何绘制您自己的商业模式？ 课程要求：您几乎不需要任何先验知识，这是一门初学者课程。您需要对商业模式保持好奇心。此外，了解一些基本的商业模式术语，如“客户”、“收入”或“分销”等，将非常有帮助。除此之外，您无需具备商业模式画布或其他商业建模方法的任何前置知识。如果在课程中有任何困惑，随时向我提问，我会竭诚帮助您！ 讲师介绍：马蒂亚斯·奥格勒（Matthias Orgler）是一位具有丰富经验的商业模式生成和产品创新顾问。在他的工作中，他确保创意能够盈利并取得市场成功。他在硅谷发现创新，并对商业模式和市场有深刻的理解。他曾向国际大大小小的公司提供咨询，运用多种方法将创意转化为成功的商业。
Why Should I Take This Course? Do you want to create products that actually make money? In theory, the recipe for success takes only two ingredients: a product and customers who want to buy that product. Unfortunately, these two ingredients are not that easy to find in practice… Many product managers, entrepreneurs and innovators focus on engineering really awesome products … and then struggle to find customers who want to buy them. One missing piece on the road to success is the business model. But writing business models has traditionally been hard and taken weeks or months to do. The Topic of this Course This course will teach you a simple, but powerful tool to quickly sketch business models: the Business Model Canvas. The Business Model Canvas (a tool invented by Alexander Osterwalder in his influential book "Business Model Generation") allows you to draft new business models in hours or even minutes! It is a visual representation of a business and is thus much easier to understand than traditional 100-page-business-plans. It also helps you to think about the important parts of your business model in a structured way. There are countless applications of this tool in various practical methods. What You Will Learn This course will teach you what the canvas is and how to sketch a business model with it. It will build a foundation, so you'll be well equipped to take advantage of further courses diving deep into certain applications and methods (these applications and methods are not part of this foundation level course). Here is what you will learn in this course: What is the Business Model Canvas?Why do we Need It?How does it compare to More Traditional Business Models?How to Fill in Each of the 9 Building Blocks?How Do the Parts Fit Together?How to Do a Rough Revenue Estimate?What does a Full Business Model Look Like as a Canvas?How to Sketch Your Own Business Model? What do You need to Take this Course? You need very little - this is a beginner's course. You should bring some curiosity for business models. Also a basic knowledge of business model terms like "customer", "revenue" or "distribution" will be very helpful. Other than that, you need no prior knowledge of the Business Model Canvas or other business modelling methods. Should you ever feel lost during the course, feel free to send me questions - I will do what I can to bring you up to speed! Your Instructor Matthias Orgler is an experienced consultant on business model generation and product innovation. In his job he ensures that ideas earn revenue and become a market success. From scouting innovations in Silicon Valley he got a feeling for business models and markets. He has advised international companies large and small and applied a broad variety of methods that turn ideas into successful businesses.
