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In this course you will learn how to master business development in practice. The contents are structured as follows:Explanation & definition of business development and the explanation of the tasks of the Business Development Manager.Product perspective of business development, including software & services.Understand customer needs and convert them into solutionsProduct features vs. customer satisfactionInnovation managementAgile approaches to developing products, software and servicesProduct life cycle & S-curve modelPortfolio managementCustomer psychologySales perspective of business developmentBasics of interpersonal sellingCustomer journeySustainable customer relationshipsDefine and expand sales channelsPush vs. pull incentivesCooperations & partnershipsMarketing perspective of business developmentUnderstand buyer behaviorMarket segmentationMarketing strategiesExpansion and internationalization strategiesMarketing and communication toolsPush vs. pull communicationSales promotionsMerging of the perspectives in the Business Model CanvasStructuring of new and existing business modelsApplication of the growth levers of business developmentWithin the sections you will find a variety of exercises and practical examples to enable you to put what you have learned into practice.The various contents were selected according to their practical suitability. I deliberately teach learning content, which has helped me in my professional career to achieve years of growth in my business areas, supplemented by knowledge that will be useful for you. The topics you will learn will help you to make an excellent entry into business development or to broaden your horizons in your current business development position.

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