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所在平台: Udemy |
课程主页: https://www.udemy.com/course/business-leadership-crisis-management-communications/
课程评论：没有评论
课程名称：危机管理、危机规划与沟通 课程概述：危机是指任何突发事件，这些事件可能会对组织或个人的声誉或运营能力构成风险。在正常的小型和中型企业（SME）中，整个历史中出现需要应对的危机情况应当很少，尤其是在管理良好的情况下。然而，一旦危机发生，往往是因为独立的媒体机构在线发布了错误的信息（对您或您的公司有害），或是某种异常新闻事件出现，媒体在您弄清楚实际情况之前就开始报道。 本课程的第一阶段是评估潜在损害并制定应对策略，一般来说，最坏的情况总是应该被考虑，以做好准备。对企业而言，确保团队的每个成员都准备好了统一的回应信息至关重要，以避免对追踪事件的媒体给出冲突的答复。为此，我们会制定一份持有声明。本课程的介绍部分讲解了危机情况，并教导学员如何制定和实施准确、清晰且明确的持有声明。 课程的核心部分是一个特别设计的三章节危机管理模拟：诺斯特莫在香港的风暴、油污泄漏及其对公司运营的影响。 第一部分（绿灯状态） - 在三章节的现场危机管理模拟的第一部分中，学员将以诺斯特莫公司（一个燃油公司）沟通经理的身份进行角色扮演，处理即将来临的台风对其香港业务运营的威胁。 第二部分（黄灯状态） - 在危机模拟中，事件迅速升级，学员必须应对媒体询问，同时满足内部员工和客户的需求。 第三部分（红灯警报） - 事件变得更加严重，公司的油轮遭受损害，当地媒体正在追寻我们的危机回应声明。学员将学习如何处理一系列挑战性局面，包括信息系统故障，同时尝试组织我们的危机管理策略。
A crisis is any unforeseen event which puts the reputation or operational viability of an organisation or individual at risk.. In any normal SME (Small Medium Enterprise), there should be very few occasions in the company's entire history where a crisis needs to be mitigated - if the ship is tightly run, anyway.When a crisis does happen, it is often the result of an independent media organisation publishing something on-line that is either incorrect (to the detriment of you or your company), or an unusual news event has occurred and the media publish something on it (again, typically, on-line first) before you know what's really going on yourself.Whilst the first stage in preparing a mitigation strategy is to gauge the potential damage the story may cause, it is best to always consider the worst case scenario and be prepared. For businesses, it is CRUCIAL that every member of your team has pre-prepared messaging to avoid conflicting replies being given to any media organisations that try to pursue the story.We do this by preparing a holding statement. The introduction to this course presents an overview of crisis conditions and teaches students how to craft and implement an accurate, clear and unambiguous holding statement.The main core of this course is a special 3-chapter Crisis Management Simulation: Nostromo The Hong Kong Storm, Oil Spill and Effect on Our Company's Operations.Part A (Green Condition) - In the first part of a three-chapter live crisis management simulation, students will get to grips with a role-play sim where they are serving as the Communications Manager for Nostromo, a fuel oil company that is dealing with an impending typhoon which threatens its business operations in Hong Kong.Part B (Amber Status) - Events move quickly in our crisis simlulation, as students try to respond to escalating events on the ground, dealing with media enquries whilst responding to the needs of internal employees and customers too.(Part C (Red Alert) - Events take a turn for the worse as our company's oil tanker experiences damage and local media are chasing us for a crisis response statement. Students learn how to handle a range of challenging situations, including It system difficulties whilst we try and attempt to orchestrate our crisis management strategy.
