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所在平台: Udemy |
课程主页: https://www.udemy.com/course/business-intelligence-course-for-beginners/
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课程名称:商业智能:从基础到高级分析 课程概述:欢迎参加由Uplatz提供的《商业智能:从基础到高级分析》课程。这门综合性的商业智能培训课程旨在帮助您开始商业智能和分析的旅程。课程从基础开始,涵盖了商业智能的全部生命周期,包括数据理解、数据仓库建设,以及数据可视化和有用的商业智能报告与分析。 商业智能是一种整合报告、商业分析、数据挖掘、数据可视化、数据工具和基础设施、数据治理及最佳实践的概念,旨在帮助组织做出基于数据的明智决策。通过全面了解企业数据并利用这些数据驱动变革、消除低效并快速适应市场变化,企业才能在现代社会中实现增长和影响力。商业智能帮助您分析数据以获取可操作的洞察,从而改善业务决策。 **课程内容包括:** 1. 商业智能概论 2. 数据仓库介绍 3. 实时商业智能 4. Apache服务器 5. NoSQL与集群计算 6. 数据分析 7. 数据挖掘 8. 聚类分析算法 9. 回归模型 10. 商业智能中的机器学习技术 11. 机器学习与商业智能的区别 12. 预测分析工具 13. 众包数据 14. 商业分析入门 15. 数据模型概述 16. 深入了解数据仓库 17. 商业智能的重要概念 18. 商业运营智能及主要BI工具简介 一些市场上优秀的商业智能工具包括:Tableau、Power BI、Qlik、MicroStrategy、SAS Visual Analytics以及Oracle Analytics Cloud等。 课程强调的关键流程包括: - 数据准备:整合多个数据源,识别维度和事实,准备数据进行分析。 - 查询:向数据提出具体问题,BI工具从数据集中获取答案。 - 报告:与利益相关者分享数据分析结果,以便他们做出决策。 - 数据可视化:将数据分析转化为图表、图形和直方图等易于理解的可视化形式。 **商业智能的好处包括:** - 帮助公司做出更好的决策 - 更容易识别市场趋势 - 提高操作效率 - 及时生成数据异常和运营问题的警报 借助商业智能工具的高效性,企业能够减少低效,快速识别潜在问题,寻找新收入流,并发现未来的增长领域。自助式商业智能平台使从高管到运营团队的每个人都能利用商业智能。 通过本课程,学员将获得如何将原始数据转化为易于理解的洞察力的知识,提升决策能力,推动组织增长。
A warm welcome to the Business Intelligence: From Foundation to Advanced Analytics course by Uplatz.Uplatz provides this comprehensive Business Intelligence training to help you get started on your journey in Business Intelligence and Analytics.The course covers the BI concepts from scratch and take you through the complete lifecycle of Business Intelligence beginning with understanding data, data warehousing, and building data visualization and useful BI reports & analyzes over top of the data.What is Business IntelligenceBusiness intelligence is a concept that integrates reporting, business analytics, data mining, data visualization, data tools & infrastructure, data governance, and best practices to help organizations make informed data-driven decisions. A company can drive growth and make an impact in the modern world only by having a comprehensive view of its enterprise data and using that data to drive change, eliminate inefficiencies, as well as quickly adapting to market or supply changes. BI helps you analyze data to gain actionable insights and improve decision making for your business. BI empowers the organizations to analyze historical and current data, so that actionable insights for making strategic decisions can be uncovered in real-time. Various Business intelligence tools make this possible by processing large data sets across multiple sources and presenting findings in visual formats that are easy to understand and share.Business intelligence (BI) essentially refers to an overarching term for the tools & technologies that enables data preparation, data management, data mining, data governance, finally data visualization and building dashboards. BI tools and processes allow end users to identify actionable information from raw data, facilitating data-driven decision-making within organizations cutting through domains & industries.Business Intelligence: From Foundation to Advanced Analytics - Course CurriculumIntroduction to Business IntelligenceIntroduction to Data WarehousingReal-time BIApache ServerNoSQL and Cluster ComputingData AnalyticsData MiningClustering Analysis AlgorithmsDBSCANRegression ModelsMachine Learning Techniques in Business IntelligenceMachine Learning vs. BIPredictive Analysis ToolsCrowdsourcing DataIntroduction to Business AnalysisIntroduction to Data ModelsDeep-dive into Data WarehousingImportant Concepts of Business IntelligenceBusiness Operational IntelligenceBI ToolsThere are some really good BI tools available in the market that aid business users in analyzing performance metrics and extracting insights in real time. These tools focus on self-service capabilities, reducing IT dependencies and enabling decision-makers to recognize performance gaps, market trends, or new revenue opportunities more quickly. Some of the key BI tools currently in the marketplace are:TableauPower BIQlikMicroStrategySAS Visual AnalyticsTIBCO SpotfireOracle Analytics Cloudand more.Key processes involved in the BI journey include:Data preparation: Integrating multiple data sources, identifying the dimensions and facts (measurements), preparing the same for data analysis.Querying: Asking the data specific questions, BI pulling the answers from the datasets.Reporting: Sharing data analysis with stakeholders so they can draw conclusions and make decisions.Data visualization: Turning data analysis into visual representations such as charts, graphs and histograms to more easily consume data.User stories: Exploring data through visual storytelling to communicate insights on the fly and stay in the flow of analysis.Data Analytics: Using historical data analysis to detect useful trends and patterns.Data mining: Using databases, statistics and machine learning to uncover trends in large datasets.Performance metrics and benchmarking: Comparing current performance data to historical data to track performance against goals, typically using customized dashboards.Statistical analysis: Taking the results from descriptive analytics and further exploring the data using statistics, such as how this trend happened and why.Benefits of Business IntelligenceBusiness intelligence can help companies make better decisions by showing present and historical data within their business context. Analysts can use BI to provide performance and competitor benchmarks to make the organization run smoother and more efficiently. Analysts can also more easily spot market trends to increase sales or revenue. Used effectively, the right data can help with anything from compliance to hiring efforts. BI applications are commonly used to make informed business decisions, advancing a company's position and providing an edge. Moreover, user adoption of BI continues to increase at a rapid pace, especially as customers migrate workloads to the cloud and self-service BI becoming a norm. Vendors are increasingly supportive of different cloud platform providers, leading to more SaaS-based BI solutions and subscription-based pricing models.Advantages of Business Intelligence in making data-driven decisions and driving organizational growthKey decision-making at the right timeExplore ways to increase profitAnalyze customer behavior and patternsAccurate tracking of sales, marketing, and financial performanceOptimize operationsPredict successSpot market trendsDiscover issues or problemsIncreased efficiency of operational processesClear benchmarks based on historical and current dataGenerate alerts about data anomalies and operational issuesAnalyses that can be shared in real-time across departmentsInsights into trending products & services that can be launchedReduced go-to-market time by empowering strategic product/service decisionsBecause business intelligence tools speed up information analysis and performance evaluation, they're valuable in helping companies reduce inefficiencies, flag potential problems, find new revenue streams, and identify areas of future growth. In the past business intelligence tools were primarily used by data analysts and IT users but now self-service BI platforms make business intelligence available to everyone from executives to operations teams.There are some keys steps that business intelligence follows to transform raw data into easy-to-digest insights for everyone in the organization to use.a) Data integration from multiple sourcesBusiness intelligence tools typically use the ETL (extract, transform, load) method or the more modern ELT (extract, load, transform) to aggregate structured and unstructured data from multiple sources. This data is then transformed and remodeled before being stored in a central location, so applications can easily analyze and query it as one comprehensive data set.b) Knowledge discoveryData mining, or data discovery, typically uses automation to quickly analyze data to find patterns and outliers which provide insight into the current state of business. BI tools often feature several types of data modeling and analytics including exploratory, descriptive, statistical, and predictive techniques, that further explore data, predict trends, and make recommendations.c) Dashboards & Data VisualizationBusiness intelligence reporting uses data visualizations to make findings easier to understand and share. Reporting methods include interactive data dashboards, charts, graphs, and maps that help users see what's going on in the business right now.d) Insights & Analytics in real timeViewing current and historical data in context with business activities gives companies the ability to quickly move from insights to action. Business intelligence enables real time adjustments and long-term strategic changes that eliminate inefficiencies, adapt to market shifts, correct supply problems, and solve customer issues.