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所在平台: Udemy |
课程主页: https://www.udemy.com/course/business-innovation-for-brand-growth-module-5/
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课程名称：品牌增长的商业模式创新 第五模块 课程概述： 随着企业面临前所未有的挑战和机遇，企业领袖们的担忧与日俱增。行业的数字化颠覆了传统的利润渠道，使得企业的增长变得愈加困难。调查显示：80%的CEO认为，他们的商业模式在行业数字化过程中并不具备经济可行性；94%的CEO对创新工作的满意度不高；85%的数字投资未能产生经济价值；90%的企业初创项目以失败告终。虽然我们需要在当下稳定局面，但同时也必须规划未来，重新思考战略、创新以及投资方向。 课程内容： 本课程共包含5个模块，每个模块45分钟，重点内容包括： 1. 新增长议程 - 数字经济中的新价值来源 2. 平台、网络与生态系统知识 - 实践中应用的10个关键平台策略 3. 商业模式先锋 - 四大洲的10多个案例研究，展示大胆策略如何推动估值增长 4. 新商业模式组合 - 如何重新分配资本与资源，以创造新的增长飞轮 5. 更新 - 启动商业模式转型的五步整体流程（本模块） 本课程通过简洁的图表和图片传达内容，包含40个短视频（每个2-10分钟），并提供可操作的清单和具体学习任务，便于学生根据自己的节奏消化。 适合对象： 此课程专为高级管理人员及其团队设计。 学习目标： 课程帮助学员回答一系列重要问题： - 在互联世界中，哪些商业模式表现最佳？原因及其实现方式是什么？ - 科技巨头和独角兽初创企业如何快速成长，传统企业又该如何借鉴他们的方法？ - 数字化、平台化的商业模型如何运作，执行它们的必要条件是什么？ - 哪些传统企业成功转型？我们可以从他们的故事中学到什么？ - 如何重新思考我们的创新组合，以提高经济利润和估值倍数？ - 我们该如何重组组织，以更快地抓住新的增长机会？ 此课程为希望在数字经济时代蓬勃发展的企业提供实用的指导与策略，帮助推动商业模式的创新与品牌增长。
IntroductionCorporate leaders are worried, as businesses face unprecedented challenges and opportunities. The digitization of industries has disrupted traditional profit avenues and has made it increasingly difficult for businesses to grow.Surveys have demonstrated the scale of the problem:80% of CEOs believe their business models are not economically viable as their sector digitalises94% of CEOs are unhappy with innovation efforts85% of digital investment has generated zero or negative ‘Economic Value Added'90% of corporate start-ups have failedWhile we have to stabilise things right now, we also need to plan for the future and renew how we think about strategy, innovation and where best to invest.Every company has the potential to grow like Amazon, Apple and Alibaba. They (simply) need to:Invest in digital business models and platform strategiesRe-structure their operationsInnovate and execute in new waysThis easy-to-consume online video course shows you how. It is based on an in-depth analysis of the relationship between business models and financial performance; world-class case studies; best-practice methods; and frameworks.About The CourseThe course includes 5 x 45-minute modules:Module 1: The new growth agenda - the new sources of value in the digital economyModule 2: Platform, network and ecosystem know-how - the 10 key platform strategies and how (in practice) to apply themModule 3: Business model pioneers - 10+ case studies from 4 continents of bold strategies that have moved the valuation needleModule 4: New business model portfolio - how to re-allocate capital and resources to create new growth flywheelsModule 5: Renew - How To Kickstart A Business Model Transformation - the 5-step holistic process to rejuvenate your organisation's ability to respond to market opportunities at speed (THIS MODULE)Engagingly conveyed using easy-to-follow graphs and images, this evidence-based and highly graphical course comprises 40 short videos (2-10 mins each) in total within 5 modules, so you can consume in the way that suits you. You'll be further supported by actionable check-lists and specific learning tasks.Who Is This Course For?This course has been designed with senior executives and their teams in mind.What Will I Learn?This course helps by answering important questions:Which business models perform best in a connected world? Why and How?How exactly do the tech giants and Unicorn startups grow so fast, and how can traditional companies emulate their methods?How do digital, platform-based business models work and what are the requirements to execute them effectively?Which incumbents have transformed their business economics? What can we learn and apply from their stories?How should we re-think our innovation portfolios to increase economic profit and valuation multiples?How can we re-structure our organisations to grab new growth opportunities much faster?
