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所在平台: Udemy |
课程主页: https://www.udemy.com/course/business-innovation-for-brand-growth-module-4/
课程评论：没有评论
课程名称：UNPUB商业模式创新与品牌增长模块4 课程概述： 在当前商业环境中，企业面临着前所未有的挑战与机遇。行业数字化对传统利润途径造成了严重干扰，企业的增长变得愈加困难。调查显示，80%的首席执行官认为他们的商业模式在数字化转型中并不经济可行，94%的首席执行官对创新努力感到不满，85%的数字投资未能带来经济价值，90%的企业初创项目也未能成功。 为应对这些挑战，企业必须在稳定现状的同时，规划未来，并重新思考战略、创新以及最佳投资方向。每个公司都有可能像亚马逊、苹果和阿里巴巴一样实现增长。为了做到这一点，他们需要：投资数字商业模式和平台战略，重组运营，创新并以新方式执行。 本在线视频课程深入分析了商业模式与财务表现之间的关系，结合了世界级案例研究、最佳实践方法及框架，提供了实用的学习内容。 课程内容： 本课程包含5个部分，每个部分时长45分钟： 模块1：新增长议程 - 数字经济中的新价值来源 模块2：平台、网络与生态系统知识 - 10个关键平台战略及其实际应用 模块3：商业模式先行者 - 4大洲10多个成功案例研究 模块4：新商业模式组合 - 如何重新分配资本与资源以创造新的增长动力（本模块） 模块5：更新 - 如何启动商业模式转型的五步综合流程 课程通过易于理解的图表和图像，结合40段短视频（每段2-10分钟），使学习过程更加轻松愉快。此外，课程还提供可操作的检查清单和特定学习任务，以支持学习。 适合人群： 本课程旨在为高级管理人员及其团队设计。 学习收获： 本课程旨在回答以下重要问题： - 在互联世界中，哪些商业模式表现最佳？为何及如何？ - 科技巨头和独角兽企业是如何快速增长的，传统公司如何效仿其模式？ - 数字平台型商业模式如何运作，执行这些模式的要求是什么？ - 哪些传统企业成功转型了其商业经济？我们能从他们的故事中学到什么？ - 我们如何重新思考创新组合，以提高经济利润与估值倍数？ - 我们如何重组组织，以更快速地抓住新的增长机会？ 通过本课程，您将掌握重塑商业模式和推动品牌增长的实用策略和方法。
IntroductionCorporate leaders are worried, as businesses face unprecedented challenges and opportunities. The digitization of industries has disrupted traditional profit avenues and has made it increasingly difficult for businesses to grow.Surveys have demonstrated the scale of the problem:80% of CEOs believe their business models are not economically viable as their sector digitalises94% of CEOs are unhappy with innovation efforts85% of digital investment has generated zero or negative ‘Economic Value Added'90% of corporate start-ups have failedWhile we have to stabilise things right now, we also need to plan for the future and renew how we think about strategy, innovation and where best to invest.Every company has the potential to grow like Amazon, Apple and Alibaba. They (simply) need to:Invest in digital business models and platform strategiesRe-structure their operationsInnovate and execute in new waysThis easy-to-consume online video course shows you how. It is based on an in-depth analysis of the relationship between business models and financial performance; world-class case studies; best-practice methods; and frameworks.About The CourseThe course includes 5 x 45-minute part-courses:Module 1: The New Growth Agenda - the new sources of value in the digital economyModule 2: Platform, Network and Ecosystem Know-how - the 10 key platform strategies and how (in practice) to apply themModule 3: Business Model Pioneers - 10+ case studies from 4 continents of bold strategies that have moved the valuation needleModule 4: New Business Model Portfolio - how to re-allocate capital and resources to create new growth flywheels (THIS MODULE)Module 5: Renew - How To Kickstart A Business Model Transformation - the 5-step holistic process to rejuvenate your organisation's ability to respond to market opportunities at speedEngagingly conveyed using easy-to-follow graphs and images, this evidence-based and highly graphical course comprises 40 short videos (2-10 mins each) in total within 5 modules, so you can consume in the way that suits you. You'll be further supported by actionable check-lists and specific learning tasks.Who Is This Course For?This course has been designed with senior executives and their teams in mind.What Will I Learn?This course helps by answering important questions:Which business models perform best in a connected world? Why and How?How exactly do the tech giants and Unicorn startups grow so fast, and how can traditional companies emulate their methods?How do digital, platform-based business models work and what are the requirements to execute them effectively?Which incumbents have transformed their business economics? What can we learn and apply from their stories?How should we re-think our innovation portfolios to increase economic profit and valuation multiples?How can we re-structure our organisations to grab new growth opportunities much faster?
