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所在平台: Udemy |
课程主页: https://www.udemy.com/course/business-innovation-for-brand-growth-module-3/
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课程名称：品牌增长的商业模式创新 第三模块 课程概述： 在面临前所未有的挑战与机遇的今天，企业高管们对于商业模式的可持续性感到忧虑。行业数字化的进程不仅打破了传统的盈利途径，也使企业的增长变得愈发艰难。调查显示，80%的CEO认为他们的商业模式在数字化趋势下不具经济可行性，94%的CEO对创新努力表示不满，85%的数字投资未能产生正向经济价值，90%的企业初创项目遭遇失败。 在稳定现状的同时，企业还需要规划未来，更新战略思维和投资方向。每个公司都有潜力，像亚马逊、苹果和阿里巴巴一样实现增长，关键在于：投资数字商业模式和平台战略，重组运营，创新及实施新方式。 本在线课程以易于理解的方式，为您展示如何应对这些挑战。课程内容基于对商业模式与财务表现关系的深入分析，结合世界级案例研究、最佳实践方法和框架。 课程内容： 本课程包含5个45分钟的模块： 模块1：新的增长议程 - 数字经济中的新价值来源 模块2：平台、网络与生态系统知识 - 10种关键平台战略及其实际运用 模块3：商业模式先锋 - 来自4个大洲的10多个案例研究，展示了勇敢策略如何推动估值变动（本模块） 模块4：新商业模式投资组合 - 如何重新分配资金和资源以创造新的增长动力 模块5：重塑 - 如何启动商业模式转型 - 应对市场机遇的5步全面过程 本课程通过易于理解的图表和图像呈现，总共包含40个短视频（每个2-10分钟），方便您按照自己的节奏学习。还提供具体的行动清单和学习任务以加强实践。 适合对象： 本课程专为高层管理人员及其团队设计。 学习目标： 本课程将帮助解决以下重要问题： - 哪些商业模式在连接的世界中表现最佳？原因是什么？如何实现？ - 科技巨头和独角兽初创企业是如何快速成长的，传统企业如何借鉴他们的方法？ - 数字平台型商业模式如何运作，执行的要求是什么？ - 哪些传统企业成功地转型了商业经济？我们可以从他们的故事中学到什么？ - 如何重新思考我们的创新投资组合，以提高经济利润和估值倍数？ - 如何重组组织以更快地抓住新的增长机遇？
IntroductionCorporate leaders are worried, as businesses face unprecedented challenges and opportunities. The digitization of industries has disrupted traditional profit avenues and has made it increasingly difficult for businesses to grow.Surveys have demonstrated the scale of the problem:80% of CEOs believe their business models are not economically viable as their sector digitalises94% of CEOs are unhappy with innovation efforts85% of digital investment has generated zero or negative ‘Economic Value Added'90% of corporate start-ups have failedWhile we have to stabilise things right now, we also need to plan for the future and renew how we think about strategy, innovation and where best to invest.Every company has the potential to grow like Amazon, Apple and Alibaba. They (simply) need to:Invest in digital business models and platform strategiesRe-structure their operationsInnovate and execute in new waysThis easy-to-consume online video course shows you how. It is based on an in-depth analysis of the relationship between business models and financial performance; world-class case studies; best-practice methods; and frameworks.About The CourseThe course includes 5 x 45-minute part-courses:Module 1: The New Growth Agenda - the new sources of value in the digital economyModule 2: Platform, Network and Ecosystem Know-how - the 10 key platform strategies and how (in practice) to apply themModule 3: Business Model Pioneers - 10+ case studies from 4 continents of bold strategies that have moved the valuation needle (THIS MODULE)Module 4: New Business Model Portfolio - how to re-allocate capital and resources to create new growth flywheelsModule 5: Renew - How To Kickstart A Business Model Transformation - the 5-step holistic process to rejuvenate your organisation's ability to respond to market opportunities at speedEngagingly conveyed using easy-to-follow graphs and images, this evidence-based and highly graphical course comprises 40 short videos (2-10 mins each) in total within 5 modules, so you can consume in the way that suits you. You'll be further supported by actionable check-lists and specific learning tasks.Who Is This Course For?This course has been designed with senior executives and their teams in mind.What Will I Learn?This course helps by answering important questions:Which business models perform best in a connected world? Why and How?How exactly do the tech giants and Unicorn startups grow so fast, and how can traditional companies emulate their methods?How do digital, platform-based business models work and what are the requirements to execute them effectively?Which incumbents have transformed their business economics? What can we learn and apply from their stories?How should we re-think our innovation portfolios to increase economic profit and valuation multiples?How can we re-structure our organisations to grab new growth opportunities much faster?
