|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/business-innovation-for-brand-growth-module-2/
课程评论：没有评论
课程名称：品牌增长的商业模式创新 第二模块 概述： 在当今数字化迅速发展的环境中，企业领导者面临着前所未有的挑战与机遇。传统的盈利途径受到冲击，企业增长变得愈发困难。调查显示，80%的首席执行官认为他们的商业模式在数字化进程中难以维持经济可行性，94%的首席执行官对创新工作表示不满，85%的数字投资未能产生经济价值，90%的企业初创项目失败。 本课程强调，在当前需要稳定的同时，我们必须规划未来，重新思考战略、创新以及最佳投资方向。任何公司都有可能像亚马逊、苹果和阿里巴巴一样实现增长，只需：投资数字商业模式和平台策略，重组运营，创新和执行新方式。 课程内容： 本课程包含5个45分钟的模块，涵盖以下内容： 1. 新增长议程 - 发现数字经济中的新价值来源 2. 平台、网络与生态系统知识 - 10个关键平台策略及其实际应用（本模块） 3. 商业模式先锋 - 来自四大洲的10个以上成功案例，展现了大胆策略如何影响估值 4. 新商业模式组合 - 如何重新分配资本和资源以创造新的增长动力 5. 更新 - 五步整体流程，提升组织快速响应市场机会的能力 此课程通过易于理解的图表和图像展开，结合基于证据的内容，共包含40段短视频（每段2-10分钟），让您可以根据个人习惯灵活消费。课程还提供可操作的清单和具体学习任务进行支持。 适合对象： 本课程专为高级管理人员及其团队设计。 学习目标： 通过本课程，您将能够解答以下重要问题： - 在互联世界中，哪些商业模式表现最佳？其原因和方法是什么？ - 科技巨头和独角兽初创如何实现快速增长，传统公司又该如何效仿？ - 数字化、平台型商业模式如何运作，实施这些模式的要求是什么？ - 哪些传统企业成功转型其商业经济？我们能从他们的故事中学到什么？ - 如何重新思考我们的创新组合，以提高经济利润和估值倍数？ - 我们如何重组组织，以更快抓住新的增长机会？ 通过本课程，您将获得理论与实践相结合的深刻洞见，助力您在快速变化的市场中获得成功。
IntroductionCorporate leaders are worried, as businesses face unprecedented challenges and opportunities. The digitization of industries has disrupted traditional profit avenues and has made it increasingly difficult for businesses to grow.Surveys have demonstrated the scale of the problem:80% of CEOs believe their business models are not economically viable as their sector digitalises94% of CEOs are unhappy with innovation efforts85% of digital investment has generated zero or negative ‘Economic Value Added'90% of corporate start-ups have failedWhile we have to stabilise things right now, we also need to plan for the future and renew how we think about strategy, innovation and where best to invest.Every company has the potential to grow like Amazon, Apple and Alibaba. They (simply) need to:Invest in digital business models and platform strategiesRe-structure their operationsInnovate and execute in new waysThis easy-to-consume online video course shows you how. It is based on an in-depth analysis of the relationship between business models and financial performance; world-class case studies; best-practice methods; and frameworks.About The CourseThe course includes 5 x 45-minute modules:Part 1: The New Growth Agenda - the new sources of value in the digital economyPart 2: Platform, Network And Ecosystem Know-how - the 10 key platform strategies and how (in practice) to apply them (THIS MODULE)Part 3: Business Model Pioneers - 10+ case studies from 4 continents of bold strategies that have moved the valuation needlePart 4: New Business Model Portfolio - how to re-allocate capital and resources to create new growth flywheelsPart 5: Renew - the 5-step holistic process to rejuvenate your organisation's ability to respond to market opportunities at speedEngagingly conveyed using easy-to-follow graphs and images, this evidence-based and highly graphical course comprises 40 short videos (2-10 mins each) in total within 5 modules, so you can consume in the way that suits you. You'll be further supported by actionable check-lists and specific learning tasks.Who Is This Course For?This course has been designed with senior executives and their teams in mind.What Will I Learn?This course helps by answering important questions:Which business models perform best in a connected world? Why and How?How exactly do the tech giants and Unicorn startups grow so fast, and how can traditional companies emulate their methods?How do digital, platform-based business models work and what are the requirements to execute them effectively?Which incumbents have transformed their business economics? What can we learn and apply from their stories?How should we re-think our innovation portfolios to increase economic profit and valuation multiples?How can we re-structure our organisations to grab new growth opportunities much faster?
