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所在平台: Udemy |
课程主页: https://www.udemy.com/course/business-idea-generation-for-management-consultants/
课程评论：没有评论
课程名称：管理顾问的商业创意生成 课程概述：本课程旨在帮助学员掌握如何生成有潜力的商业创意。尽管建立一个成功的商业需要好的创意，但许多公司和大学往往侧重于教如何管理已有的企业，而不是教如何产生新创意。此课程将介绍多种有效的方法，帮助管理顾问、经理和创业者在咨询项目中为客户提供创新思路，进而推动业务增长。 在本课程中，学员将学习到以下内容： - 如何通过改进现有产品和解决问题来生成商业创意 - 何时应用特定的商业创意生成方法 - 如何运用具体的商业方法 - 如何寻求现有解决方案的10倍改进 - 如何创新产品及商业模式 - 如何以当前业务为基础建立附加业务 课程的内容基于讲师在顶级咨询公司积累15年的经验，涵盖了包括零售、快速消费品、服务业等多个领域的实践案例。课堂通过众多实例、分析和工具进行教学，为学员提供可直接应用的分析材料。 课程结构分为四个部分： 1. 课程介绍：涵盖课程目标及组织结构的概述。 2. 改进现有产品：介绍如何在没有现有业务的情况下，找到改进和克隆现有业务的创意。 3. Jobs to be Done框架：帮助学员理解客户生活中的产品角色，创新和识别竞争对手。 4. 在现有业务基础上构建新业务：讨论如何利用当前业务构建附加业务和实现增长。 参与本课程的学员将能够： - 生成出色的商业创意 - 创新产品与商业模式 - 建立比现有解决方案更优秀的产品 - 搭建在现有业务基础上的新企业 适合人群包括管理顾问、商业分析师、经理、创业者与投资董事等。学员需具备基本或中级Excel技能及经济或金融的基础知识。通过实际案例学习，学员将在商业创意生成方面达成顶尖咨询公司级别的专业水平。
What is the aim of this course?To build a business you need a good idea that you can explore and develop. Unfortunately, coming up with a good business idea is not easy. Most firms and universities don't show how to come up with business ideas. They concentrate on teaching you how to run existing businesses. Luckily, there are a lot of proven methods to find interesting business ideas. If you are a Management Consultant you can use them during consulting projects to help your customers grow their businesses. If you are a manager or startup founder they will prove priceless in your quest to discover new business opportunities. In this course, I will show you different methods to come up with killer business ideas. In the course you will learn the following things: How to come up with business ideas by improving existing products, solving existing problemsWhen specific methods of business idea generation can be appliedHow specific business methods should be appliedHow to find ways to 10x existing solutionsHow to innovate your product and your business modelHow to build an add-on business using your current businessThis course is based on my 15 years of experience as a consultant in top consulting firms and as a Board Member responsible for strategy, performance improvement, and turn-arounds in the biggest firms from Retail, FMCG, SMG, B2B, and services sectors that I worked for. I have carried out or supervised over 90 different performance improvement projects in different industries that generated in a total of 2 billion in additional EBITDA. On the basis of what you will find in this course, I have trained in person over 100 consultants, business analysts, and managers who now are Partners in PE and VC funds, Investment Directors and Business Analysts in PE and VC, Operational Directors, COO, CRO, CEO, Directors in Consulting Companies, Board Members, etc. On top of that my courses on Udemy were already taken by more than 181 000 students including people working in EY, McKinsey, Walmart, Booz Allen Hamilton, Adidas, Naspers, Alvarez & Marsal, PwC, Dell, Walgreens, Orange, many others.I teach through case studies, so you will have a lot of lectures showing examples of analyses, and tools that we use. To every lecture, you will find attached (in additional resources) the Excel as well as additional presentations, and materials shown in the lectures so as a part of this course you will also get a library of ready-made analyses that can, with certain modifications, be applied by you or your team in your work.Why I have decided to create this course?Most firms and universities don't show how to come up with business ideas. They concentrate on teaching you how to run existing businesses. However, coming up with new business ideas is required if you want to grow the business. At some point, the small improvements and organic growth will not suffice. New business ideas not only help you grow the business but also help you make it more durable and sustainable. New business ideas will help you come up with new ways to change your business model and adjust to new trends.This course will help you become an expert in business idea generation. This skill will prove very useful not only in consulting but also later on when you become a director or you move on to build your own business. By giving you exposure to real-life cases and analyses I want to improve your skills in business idea generation. Thanks to this course, you will know what and how to do it during strategic consulting projects devoted to creating new businesses. We want to provide you with frameworks that will open your eyes to new opportunities.To sum it up, the course will help you become an expert in business idea generation on the level of McKinsey, BCG, Bain, PwC, Deloitte, EY, and other top consulting firms. That is why, I highly recommend this course to Managers, Management Consultants as well as Investment Directors working for PE, Directors, and owners/founders of businesses.In what way will you benefit from this course?The course is a practical, step-by-step guide loaded with tons of analyses, tricks, and hints that will significantly improve the speed with which you generate new business ideas. There is little theory - mainly examples, a lot of tips from my own experience as well as other notable examples worth mentioning. Our intention is that thanks to the course you will learn:How to come up with business ideas by improving existing products, solving existing problemsWhen specific methods of business idea generation can be appliedHow specific business methods should be appliedHow to find ways to 10x existing solutionsHow to build an add-on business using your current businessYou can also ask me any questions either through the discussion field or by messaging me directly.How the course is organized?The course is divided currently into 4 sections. Currently, you will find the following sections:Introduction. We begin with a little intro to the course as well as some general info on how the course is organizedImproving existing things. In the second section, I will show how to come up with business ideas if you don't have an existing business and you want to improve something that already exists. In this section, we will discuss methods like Solving your own problem, Carving out existing businesses, Cloning businesses, and ideas, Blue Ocean, 10 x current solutions using first principals, From Free to Paid, Riding a trend, Disrupting othersJobs to be done. In this section, I will show a powerful framework that can be used to understand the role which the product plays in the life of a customer. This will help you innovate, find new business ideas and most of all identify the right competitor landscape from the point of view of the customers.Build on existing business. In the 4th section, I discuss a situation when you already have an existing business and you want to build an add-on business using your current business as a starting point. We will discuss numerous methods in this section as well: Going up or down the Value Chain, Vertical Consolidation via M & As, Build add-on businesses, Build entirely new businesses, Enabling Investments, Expanding the brand into new categories, Disrupting yourself, Using existing assets in a new way, Experiment with different sales channels & revenue streams, Turn failure into success, Repurpose a product / Find the new application to a productYou will be able also to download many additional resourcesUseful frameworks and techniquesSelected analyses shown in the courseLinks to additional presentations, articles, and moviesLinks to books worth readingAt the end of my course, students will learn to…How to come up with a killer ideaInnovate your product and business modelFind ways to create a product 10x better than the current solutionsBuild a new business on top of existing businessesDisrupt othersApply the Blue Ocean frameworkWho should take this course? Who should not?Management Consultants and Business AnalystsManagersAnalysts working in Strategic DepartmentsStartup FoundersInvestment DirectorsWhat will students need to know or do before starting this course?Basic or intermediate ExcelBasic knowledge of economics or finance
