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所在平台: Udemy |
课程主页: https://www.udemy.com/course/business-fundamentals-principles-of-marketing/
课程评论：没有评论
Coursera 营销学基础：营销学原理 课程总结 本课程旨在为没有正规营销学背景的学习者提供营销学的基本概念和知识。课程强调，理解营销学并运用适当的营销策略对任何企业的成功都至关重要，缺乏这些知识可能导致企业失败。 课程内容涵盖： * **基本营销术语和概念：** 帮助学习者掌握从事营销活动所需的行业术语。 * **营销策略：** 介绍不同的营销策略及其应用。 * **营销组合（Marketing Mix）：** 深入探讨营销组合的各个要素，并通过真实案例进行分析。 * **服务型企业的营销组合：** 特别关注服务行业的营销特点，并介绍服务的7P营销要素。 * **营销渠道：** 讲解产品或服务如何触达客户。 * **新产品开发：** 涉及新产品的开发流程。 * **营销研究：** 学习如何处理和利用营销研究信息。 * **营销计划：** 详细介绍营销计划的制定过程，包括实施营销战略的步骤，以及营销计划如何作为实现营销目标和业绩的蓝图。 本课程适合营销新手，旨在帮助学习者建立扎实的营销基础，从而更有效地与客户沟通并提供价值，最终成功实现营销目标。
Understanding marketing and using the appropriate marketing strategy is vital for any business. Without applying the knowledge of business fundamentals and marketing, companies can often fail.If you are someone who never formally studied marketing, then this course is for you. This course covers basic marketing terminologies and concepts one should know in order to pursue marketing in any business. Marketing is an important function of a business, which helps in communicating with the customers and providing them with value. By the end of this course you will be familiar with the basic terms of marketing, using different marketing strategies, understanding the marketing mix, marketing channels, new product development and handling marketing research information. This course will also cover the marketing mix in detail along with discussing some real life examples. In addition to this, we will also study about the marketing mix of service oriented companies and the 7P's of marketing. We will also cover the marketing planning process in this course and discuss the steps in implementing a marketing strategy. A good marketing plan provides an ideal blueprint for the implementation of the marketing strategy. Having a knowledge of this will help you fulfil marketing goals and objectives successfully. This is a business fundamentals course on marketing, so newcomers are welcome.
