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所在平台: Udemy |
课程主页: https://www.udemy.com/course/business-fundamentals-marketing-strategy/
课程评论：没有评论
**课程名称：** 商业基础：营销策略 **课程概述：** 本课程是为有志于成为企业主或需要做出商业决策的企业高管设计的。课程强调掌握三大核心商业学科的重要性：商业战略管理与领导力，以及营销策略。无论您是否拥有MBA或商科背景，了解营销策略是成功的关键，尤其是在以下方面： * **营销计划的构建** * **营销研究的进行** * **营销研究原始数据的收集** * **客户细分** * **目标客户群体的选择** * **营销4P（产品、价格、渠道、推广）的理解** * **企业产品的分类** * **产品品牌化的重要性** * **产品包装的微妙之处** * **影响产品定价的因素** * **正确的产品定价方法** * **产品分销的组织** * **有效推广活动的设立** * **在动态环境中运用营销4P** * **关键绩效指标（KPIs）的建立与追踪** * **客户生命周期价值（CLV）的计算与监控** 通过清晰的讲解和丰富的实践案例，本课程将帮助您深入理解并掌握这些营销策略的核心概念。课程还提供补充学习资源，如带解释的测验题目、课程笔记和PDF文件，以巩固您的学习效果。 **课程优势：** * 实用的商业知识，为职业生涯奠定基础。 * 通过大量生动有趣的实践案例加深理解。 * 提供丰富的补充学习资源。 无论您是初创企业创始人还是企业内高层管理者，学习本课程都将对您的职业发展产生巨大影响。
If you want to be a business owner or a corporate executive whose job involves business decisions, then you will certainly need to master three fundamental disciplines:Business Strategy Management and Leadership Marketing StrategyThere is no way around that. It is possible to be an entrepreneur and a CEO with an engineering background and without an MBA or a business degree; what is not possible is being either of those things without having a clue about:Building a Marketing planConducting marketing researchCollecting primary data for marketing researchPerforming client segmentationSelecting a target customer groupUnderstanding the 4Ps of MarketingClassifying a firm's productsThe importance of product brandingSubtleties of product packagingUnderstanding the factors shaping product pricingThe right way to approach product pricingOrganizing product distributionSetting up an effective promotional campaignWorking with the four Ps of Marketing in a dynamic environmentEstablishing and Tracking KPIsCalculating and monitoring Customer Lifetime ValueUnderstanding these topics will make a huge difference for you if you have decided to pursue a business-related career - be it as an entrepreneur or a corporate executive. This is why we created this course for you! Each of the topics listed above is explained in a clear and effective way and we make sure to provide plenty of practical examples that will help you reinforce what you have learned. These examples make it even more fun and easy to understand. In addition, we have prepared a ton of supplemental resources for you: quiz questions with explanations, course notes, PDF files, and so on. So, what are you waiting for?Click the "Buy now" button and let's begin this journey together!
