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所在平台: Udemy |
课程主页: https://www.udemy.com/course/business-fundamentals-business-strategy-to-business-plan/
课程评论:没有评论
课程名称:迷你MBA:商业战略与商业计划 课程概述:本课程结合详尽的迷你MBA、商业辅导、商业分析和商业智能策略,旨在提升您的商业管理与商业写作能力,同时帮助您制定全面的商业计划。通过本课程,您将理解商业战略达到MBA水平,并在学习的同时创建一份完整的商业计划。课程提供详细的模板,助您轻松撰写商业计划,提升商业管理技能。 该课程由拥有30年伦敦投资银行经验的获奖讲师教授,他曾获得伦敦卡斯商学院的MBA(优异成绩)。课程包括超过160个讲座,14个半小时的详细教学视频,以及近180个可下载材料。尽管课程内容复杂,但讲师精心设计了详细的课程矩阵,帮助学生有效导航并理解商业战略和商业计划的综合。 课程特点包括21个作业,让学习过程更生动有趣,并设置了2个测验来测试您的知识掌握。课程的每个部分都有介绍视频,阐明学习目标和内容。 您将学习到: - 商业战略、公司战略与商业计划之间的关系 - 主要战略分析框架,包括SWOT分析 - 商业学校教授的一些关键战略商业模型,为商业战略制定提供工具箱 - 竞争优势的创造与经典商业模型的应用 - 市场及竞争对手的行业分析 - 客户管理的运作审视 - 利用模板进行SWOT分析 - 用户及价值主张的重要性 - 提高投资回报的框架 - 理解三大财务报表及其相互关系 - 财务比率分析和战略目标可行性评估 - 风险评估在商业计划中的融入 - 从课程中综合成完整的商业计划 此课程为综合性课程,使学员能从讲师的真实投资银行与商业战略经验中受益,是教授MBA级别商业战略和商业计划实用知识的独特机会。欢迎您今天就加入课程,开启您的商业战略与计划的学习之旅!
Mini MBA: Business Strategy 2 Business PlanFollow my detailed Mini MBA, Business Coaching, Business Analysis and Business Intelligence Strategies to enhance your Business Management, Business Writing and create your Business PlanWelcome to the Business Strategy 2 Business Plan Course - which will enable you to understand Business Strategy to MBA level AND create a comprehensive Business Plan simultaneously as you take the course. Everything you need is here teaching you Business Plan writing with our detailed template. A comprehensive easy to follow course to improve your Business management.Discover Business Strategy to MBA standard - from an MBA (with Distinction from Cass Business School, London) - and simultaneously create a comprehensive Business Plan guided by an award winning 30 year London Investment Banker.I guarantee that this is a unique course: the only course that teaches you Business Strategy and shows you how to create your Business Plan - at the same time! The 21 Assignments in this course draw on John's unique experience, including bespoke strategic exercises of his own which you will not see anywhere else. Step by Step following the incredibly detailed Business Plan template, John will guide you to apply the Business Strategy lessons to create your Business Plan. These will help any students of all levels and in any industry. This course has over 160 lectures, over 14 and a half hours of detailed instructional video and nearly 180 downloadable materials (available from a dropbox link you will find at the start of the course). Despite its complexity, John has created a detailed course matrix for you to use to navigate through the course and understand the synthesis of Business Strategy 2 Business Plan. There are over 20 Assignments to make the course fun and highly interactive. The 2 Quizzes will challenge you too! Every section has an introductory video explaining the learning objectives and lessons in that section.Following 8 years as a British Army Officer, John started his 30 year+ investment banking career in 1988 and since then he has floated companies, bought and sold companies in M & A deals, raised capital from Venture Capital and Private Equity. John was awarded the Tallow Chandler's Prize for the Best Dissertation in his year when graduating with his MBA (with Distinction) in 1993 from Cass Business School in London. John has transacted deals worth well over $1billion in his career as a senior Investment Banker for Westdeutschelandesbank, Societe General and Security Pacific Hoare Govett. He has also co-founded two London Investment Banking Boutiques. In his career, John has advised dozens of companies on their Business Strategy as well as reading (and writing for his clients) hundreds of Business Plans. In addition, John has two degrees (BA and MA) from Cambridge University. Its hard to think of a more experienced or better qualified instructor to teach this topic on Udemy or anywhere else!In this Course you will discover:The connections between Business Strategy, Corporate Strategy and your Business PlanUnderstand the main frameworks for Strategic Analysis and be able to complete a SWOT AnalysisDiscover some of the Key Strategic Business Models taught at Business School, providing you with a toolbox of frameworks to apply to your Business Strategy formulationLearn to think critically about the role of Management and their skillsHow to create a competitive advantage for Products and ServicesUse classic business models to evaluate your CompetitionHow to conduct an industry wide analysis of your Markets and CompetitorsReview your business's Operations, with a close eye on Customer ManagementUse my templated scorecards to do a SWOT analysis on your own businessThe importance of your Customers and your Customer Value PropositionFrameworks to maximise your return from your investment in Sales and Marketing How to transform your online Digital Business StrategyUnderstand the three main financial Statements, the Income Statement or Profit and Loss Account, the Balance Sheet and the Cash Flow Statement and how they fit together.To understand the key Financial Ratios that apply to the Income Statement, the Balance Sheet and the Cash Flow Statement to enable you to interpret the financial information in these statements.Use a real Case Study to analyse real financial information using Financial Ratio AnalysisExercise to evaluate the achievability of your Strategic Goals when compared to your predicted rates of growthFrameworks to incorporate Performance Management into your Business Strategy and Business PlanGrowth Strategies to help your Business Strategy execution, also incorporating your Business PlanUnderstand what factors are important to your Investors, specifically Valuation, Funding, Exits and ReturnsHow to incorporate a Risk Assessment into your PlanningFinally we show you how to synthesise your complete Business Plan from the lessons, assignments and templates in the courseThis course is COMPREHENSIVE and enables you to benefit from John's real world Investment Banking and Business Strategy experience. NO ONE ELSE has shown the experience required to create a course of this complexity and value, teaching you MBA level Business Strategy and showing you how to practically apply that knowledge in creating your Business Plan - in the same course at the same time.I am totally confident that this course offers you a TOTALLY UNIQUE EXPERIENCE AND OPPORTUNITY and one which will enable you to create an amazing Business Plan while developing a deep understanding of Business Strategy.What makes us qualified to teach you?This is a Finance course taught by a 30+ year, Managing Director level, Investment Banker - from a practical perspective - I also have an MBA (with Distinction).Over 101,000 students have enrolled in my Udemy courses, this is what one of them said about this course:" I like the course and the approach of Sir John Colley. I believe I shall be able to achieve what I want through this course. I am looking forward to deeper and great understanding of the subject as this course will help me to make a career in Credit Analysis" R.R. Five StarOur PromiseI have been teaching on Udemy since 2014 and am fully committed to it. If you have any questions about the content or anything related to any topic, you can reach out with your questions at any time and I always do my best to respond promptlyDon't forget that this course (and all my courses) benefit from Udemy's money back guarantee!A Verifiable Certificate of Completion is presented to all students who undertake this finance course.Take this Course today - Click the Add to Cart Button now Best regards from us bothJoe and JohnFrom Novice to Finance Mastery: 9 Comprehensive CoursesCheck out John's other leading finance CoursesBusiness Strategy - Financial Analysis - Mergers & Acquisitions - Company Valuation - Private Equity - Leveraged Buyouts - Venture CapitalBusiness Strategy Consulting Mastery: Mini MBA CourseMini MBA: Business Strategy 2 Business PlanFinancial Analysis Mastery for Banking and FinanceMergers & Acquisitions - M & A, Valuation & Selling a CompanyInvestment Banking and Finance: Why Acquisitions Really FailCompany Valuation MasterclassInvestment Banking and Finance: Private Equity FinancePrivate Equity: Complete Leveraged Buyout (LBO) CourseInvestment Banking and Finance: Venture Capital Fundraising