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所在平台: Udemy |
课程主页: https://www.udemy.com/course/business-finance-101/
课程评论：没有评论
课程名称：商业金融101 课程简介： 本课程旨在为希望了解商业金融但不想深入学习会计学的人士提供入门指导。商业金融的核心是企业货币资源的管理，可以概括为两个方面：一是为企业投资筹集资金，二是妥善管理投资以产生回报。 课程内容涵盖： * 企业失败的三大原因：管理团队技能不足、营销效果不佳以及财务管理不善。 * 金融与会计的两个主要目的。 * 商业金融的关键原则。 * 三大财务报表：资产负债表、利润表和现金流量表。 * 关键财务绩效指标。 * 投资分析。 本课程将帮助您掌握财务管理，理解商业金融的关键原则和核心议题。
The Oxford English dictionary defines "finance" as: "The monetary resources and affairs of a state, organization, or person"This course is about business finance - the management of the monetary resources of an organisation. It is aimed at people who want a primer in business finance without having to study accountancy. Every manager, or student of management, requires a good grasp of business finance. This course will help.Business finance concerns the management of the monetary resources of an organisation. There are two aspects to this:1. Raising the money to invest in the business2. Managing that investment properly to generate a returnRaising the money is about having an attractive proposition and managing the risk to investors. Managing the investment is about the financial controls and reporting of the business. Topics covered include the reasons why businesses fail; the two main purposes of finance and accounting; key principles of business finance; the Balance Sheet, Income Statement and Cashflow Statement; financial performance indicators; and investment analysis.Three are three main reasons for business failure - an under-skilled management team; ineffective marketing; and poor financial management. This course will help you get to grips with financial management covering the key principles and issues in business finance.We hope you enjoy the course.
