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所在平台: Udemy |
课程主页: https://www.udemy.com/course/business-economics-nature-scope-of-business-economics/
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课程名称：商业经济学 - 商业经济学的性质与范围 课程概述：本章节的学习目标包括：1. 解释经济学的含义；2. 描述商业经济学的含义和性质；3. 描述商业经济学的范围。 课程总结： 1. 经济的存在基于两个事实，即人类需求是无限的，而资源是稀缺的。 2. 经济学研究的是稀缺资源如何被分配，以满足社会中人类的竞争性无限需求。 3. 经济学的主题分为两个部分：微观经济学和宏观经济学。 4. 微观经济学考察个体单位（消费者或企业）如何决策以有效分配其稀缺资源。 5. 宏观经济学研究大型经济汇总的行为，例如整体生产和就业水平、总消费、总储蓄和总投资、以及进出口，并研究这些汇总如何随时间变化。 6. 商业经济学将经济理论与商业实践相结合，并依赖经济分析来制定商业政策。 7. 虽然商业经济学主要关注微观经济学，但宏观经济学分析在企业经营环境中也扮演了重要角色。 8. 商业经济学是一门规范性科学，具有跨学科和务实的方法。 9. 经济理论可以直接应用于两类商业问题：微观经济学应用于运营或内部问题，宏观经济学应用于环境或外部问题。 10. 商业经济学运用微观经济分析，包括需求分析和预测、生产与成本分析、库存管理、市场结构与定价政策、资源分配、资本和投资决策理论、利润分析以及风险与不确定性分析。 11. 商业经济学还考虑与宏观经济学相关的经济体系、商业周期、国民收入、就业、价格、储蓄与投资、政府经济政策以及金融部门和资本市场的运作。 希望通过本课程，学员能更好地理解商业经济学的基本概念和实际应用。
NATURE AND SCOPE OF BUSINESS ECONOMICSAt the end of this Chapter, you will be able to: 1. Explain the Meaning of Economics. 2. Describe the Meaning and Nature of Business Economics. 3. Describe the Scope of Business Economics.SUMMARY1. An economy exists because of two facts, i.e. human wants are unlimited and the resources are scarce. 2. Economics is the study of processes by which the relatively scarce resources are allocated to satisfy the competing unlimited wants of human beings in a society. 3. The subject matter of Economics is divided into two parts - Micro and Macro Economics 4. Microeconomics examines how the individual units (consumers or firms) make decisions as to how to efficiently allocate their scarce resources. 5. Macroeconomics study the behaviour of the large economic aggregates, such as, the overall levels of output and employment, total consumption, total saving and total investment exports and imports, and how these aggregates shift over time. 6. Business Economics integrates economic theory with business practice and relies on economic analysis in the formulation of business policies. 7. While Business Economics is basically concerned with Micro Economics, Macro economic analysis has got an important role to play. Macroeconomics analyzes the environment in which the business has to function. 8. Business Economics is a normative science which is interdisciplinary and pragmatic in approach. 9. There are two categories of business issues to which economic theories can be directly applied, namely: Microeconomics applied to operational or internal Issues and Macroeconomics applied to environmental or external issues. 10. Business Economics makes use of microeconomic analysis such as, demand analysis and forecasting, production and cost Analysis, inventory management, market structure and pricing policies, resource allocation, theory of capital and investment decisions, profit analysis and risk and uncertainty analysis. 11. Business Economics also considers Macroeconomics related to economic systems, business cycles, national income, employment, prices, saving and investment, Government's economic policies and working of financial sector and capital market.
