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所在平台: Udemy |
课程主页: https://www.udemy.com/course/business-development-strategy-startups/
课程评论：没有评论
**课程名称：** 创业公司和科技公司的业务拓展 **课程概述：** 这门 Coursera 课程旨在揭秘业务拓展（Biz Dev）的关键，帮助学员实现大规模、可扩展的增长。课程强调，许多公司在业务拓展方面存在短板，而有效的培训资源又非常稀缺。本课程填补了这一空白，将传授经过验证的实战技巧和策略，帮助学员克服在业务拓展过程中遇到的各种挑战，例如： * **制定业务拓展战略：** 从零开始建立有效的业务拓展战略。 * **获取高价值客户的会议：** 掌握意向客户的邀约技巧。 * **提高客户响应率：** 应对客户的拒绝或不回复。 * **推进停滞的交易：** 学习如何打破僵局并成功关闭交易。 课程内容涵盖业务拓展的“全堆栈”，包括战略制定框架、非常规的冷邮件和冷电话技巧（甚至能与任何人取得联系）、强大的提案技巧以及推动交易达成一致的闭环方法。 **课程适合人群：** * 寻求通过业务拓展建立合作关系、实现增长的公司。 * 希望掌握非传统且经过验证的业务拓展技巧的资深业务拓展专业人士。 * 希望节省时间并为团队提供最佳业务拓展培训的管理人员。 * 刚入行或希望从事业务拓展工作，寻求竞争优势的初学者。 **课程内容结构：** 1. **导论与进攻性思维培养：** 理解业务拓展的职能，培养成功的思维模式。 2. **战略制定：** 进行杠杆审计，选择战略，并确定第一笔交易的策略。 3. **客户外联：** 识别关键利益相关者，掌握冷邮件、冷电话技巧，以及如何将拒绝转化为会议。 4. **强大提案能力：** 学习首次会议技巧、定位、制作演示文稿、执行提案以及高级的售前技巧。 5. **赢在交易漏斗：** 处理异议，保持对话连续性，建立关系，获得认可，确定交易条款，进行谈判并最终达成交易。 6. **实施与吸纳新机会：** 实施已签署的交易并从中扩展，以及创造新的潜在客户机会。 **课程亮点：** * 提供实用的框架和经过验证的战术。 * 包含帮助学员克服各种业务拓展挑战的具体方法。 * 讲师亲自回应学员的提问，确保学以致用。 * 提供终身访问所有课程内容及新增资料的权限。 * 提供 30 天无风险退款保证。 **课程来源说明：** 讲师 Scott Britton 将此课程首先提供给私人社群，现决定分享给更广泛的受众。讲师对课程的长期可用性不作保证，建议有兴趣者尽快参加。
**UPDATED OCTOBER 2017**** Called "the best course on Startup Business Development on the internet. A total shortcut for anyone looking to hone their skills" Companies explode when they crack the code to business development. I know first hand after the last company I was doing business development for sold for 100 million in less than 3 years after it started. The challenge is only a very small percentage of people actually know what they're doing when it comes to achieving massive, scalable growththrough the business development. Even worse, there's practically no comprehensive training material on it. In fact, mentorship and training is only available through years of working alongside the best or high-end consultants that costs hundreds of dollars an hour. This disconnect is why so many companies are missing out on unlocking incredible growth and most "business developers" can't deliver on the results they promise. This course was created to change that and has only been available amongst a private, group of elite Business Development professionals until now. This isn't one of those training programs that gives you some basic theory and sends you out into the trenches only slightly better off then when you started. By the end of this training you will be armed with breakout business development cunning and an arsenal of proven tactics for every situation you'll face. Need to nail biz dev strategy and don't know where to start? - you're covered Can't get meetings with high leverage prospects? - you're covered Prospects not receptive or getting back to you? - you're covered Can't get a stalled deal to close? - boom, you'll learn how to disarm that too This training covers the whole business devleopment stack from providing frameworks to establish your strategy to rogue cold emailing & calling strategies you can use to get meetings with anyone. You'll also learn how to pitch like powerhouse and push deals through the finish line with clockwork consistency. This premium training is perfect and has already delivered results for: Companies who want to unlock the next-level growth available by creating Business Development partnerships and growth relationships Senior business development professionals looking to sharpen their spear with unconventional, proven tactics Managers who want to save time and provide their teams with the absolute best business development training available People who are new to business development or want to work in this role and are trying to get a leg up on everyone else When you're done this course, new levels of excellence will be in reach...as well as the big time personal rewards that comes comes with that. / Below you can find out exactly how the training is laid out, but real quick here are the sections: Introduction and Developing An Offensive Mindset - Understand the function of Biz Dev and develop mindsets for success Strategy - Performing Leverage Audits, Strategy Options, Choosing Your Strategy, First Deal Tactic Selection Outreach - Isolating Key Stakeholders, Cold Emailing, Cold Calling, and Mastering Turning Rebuttals into Meetings Powerhouse Pitching - First Meetings, Positioning, Pitch Deck Construction, Pitch Execution, Pre-sales Tactics (advanced) Winning In The Deal Funnel - Objections, Dialogue Continuity, Relationship Building, Getting Buy-In, Deal Terms, Negotiation, and Closing Tactics Implementation and Inbound Opportunities - Implement and Expand Inked Deals; Strategies for Creating Inbound Opportunities Trust me, this is just a small sample of what you'll learn and by the end of this course you'll have every tool you need in order to tap into your full business development potential. I will personally respond to any questions you may have as you go through the material so there's no worry if you're not sure how to take all of the information and apply it to your business. AND you'll have access to all of this material as well as the newest stuff I share with everyone on the inside of the course for life! REMINDER: this is a risk free purchase with Udemy's 30 day money back guarantee. Nothing to lose, everything to gain. Hope to see you on the inside, -Scott Britton BTW - This training is something I've kept off of everything but my own private community site for a long time due to weariness of exposing too many trade secrets. After finally getting convinced by some students that more people needed to see it, I decided to put it up here on Udemy. I can't guarantee I will keep making it available to purchase forever considering my initial concerns, so I'd grab it while you still can.
