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所在平台: Udemy |
课程主页: https://www.udemy.com/course/business-conundrums-for-mba/
课程评论：没有评论
课程名称：MBA 商业难题 课程概述： 本课程围绕商业难题展开，采用简单明了的形式：每周讨论一个案例研究，共20个案例。每个案例研究都包括以下内容： a. 印刷版，需在讨论前打印； b. 确定的几个讨论重点； c. 高度互动的讲师！ 讲师的互动性非常重要。每周专注于一个案例研究，讨论其他案例的意见和建议将被忽略。我们需要一起聚焦、探索、发展和讨论。 案例研究部分： A部分案例研究： 1. 产品创新与市场需求 2. 扩展与核心竞争力 3. 成本领先与优质产品 4. 可持续性与即时盈利 5. 自动化与劳动力 6. 国际扩展与国内聚焦 7. 数字转型与传统商业模式 B部分案例研究： 本部分没有给出关键领域，而是提出一系列讨论问题： 1. 在线教育平台的盈利能力与可及性平衡 2. AI个性化创业公司的伦理数据获取 3. 在国防科技公司中平衡商业成功与国家安全 4. 在医疗保健中实施AI以确保公平性与隐私 5. 在私立教育连锁中整合尖端技术 6. 为农业合作社实现可持续创新 7. 通过技术提升酒店业的客户体验 8. 在促进地方旅游中平衡发展与可持续性 9. 通过为中风幸存者支持筹款最大化影响 10. 在住房领域平衡可负担性与盈利能力 11. 在财政资源有限的情况下竞争顶级联赛 12. 在减肥行业中面对伦理与疗效挑战进行创新 13. 在制药行业中导航创新、伦理与盈利能力 可将此课程视为一间大型教室，讲师确保课堂专注于特定话题/案例研究。来自世界各地的学生之间的思想交流，就是实际学习发生的地方。
This is a course dealing with Business Conundrums. The format is simple: 20 Case Studies. One per week is discussed. Each Case Study comes with:a. a printed version which you should print before we discussb. some key areas identified for discussionc. a highly interactive Instructor!This last category (c) is significant. Each week we only focus on ONE Case Study. Any points/suggestions/comments about other Case Studies will be dismissed. We all need to focus, explore, develop and discuss. Section A Case Studies1. Product Innovation vs. Market Demand2. Expansion vs. Core Competency3. Cost Leadership vs. Premium Quality4. Sustainability vs. Immediate Profitability5. Automation vs. Workforce6. International Expansion vs. Domestic Focus7. Digital Transformation vs. Traditional Business ModelSection B Case StudiesThis section, rather than give you the 3 key areas, poses a series of discussion questions.1. Balancing Profitability and Accessibility in an Online Education Platform2. Ethical Data Acquisition in AI Personalization Start-Up3. Balancing Commercial Success and National Security in a Defence Technology Firm4. Implementing AI in Healthcare While Ensuring Equity and Privacy5. Integrating Cutting-Edge Technology in a Private Education Chain6. Sustainable Innovation in AgriTech for a Farming Cooperative7. Enhancing Guest Experience through Technology in the Hospitality Sector8. Balancing Development and Sustainability in Boosting Local Tourism9. Maximizing Impact through Fundraising for Stroke Survivor Support10. Balancing Affordability and Profitability in the Housing Sector11. Competing in the Premier League with Limited Financial Resources12. Innovating in the Weight Loss Industry Amidst Ethical and Efficacy Challenges13. Navigating Innovation, Ethics, and Profitability in the Pharmaceutical IndustryThink of this like one big classroom with an Instructor ensuring that the class remain focused on the particular topic/Case Study. This exchange of ideas between students from all over the world, is where true learning will take place.
