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所在平台: Udemy |
课程主页: https://www.udemy.com/course/business-communication-crash-course/
课程评论：没有评论
课程名称：商务沟通速成课程 课程概述：清晰的沟通并不总是那么简单。本课程将帮助您在传统和数字化情境中表达您的想法。您将学习如何通过有效的沟通推动组织内的持久变革，如何在困难情况下提供反馈，并提高您的“可接近性”。课程包含以下内容： 1. **制定价值主张**：掌握价值主张的结构和风格，以建立关系并提升业务效果。 - 学习价值主张的基础知识 - 将产品特性与客户利益区分开 2. **闭合沟通环**：设计沟通计划，确保您的变革倡议得以实施。 - 进行需求分析 - 设计沟通策略 3. **提升可接近性**：识别自己的非语言习惯，提升您的可接近性。 - 评估自身的可接近性 - 识别您传递的非语言信息 4. **提供生动且吸引人的演示**：运用故事讲述和设计原则，吸引听众并取得成效。 - 与人建立联系并吸引注意 - 从数据中找到故事 5. **商务写作与清晰表达**：遵循最佳实践，为忙碌的读者撰写清晰简练的文档。 - 找到合适的语气 - 组织内容以便理解 6. **撰写有效的电子邮件**：邮件信息比您想象的更有分量，写出有效的邮件以提升职业形象。 - 构建沟通内容 - 保护个人形象 7. **讲述商业故事**：运用故事构成原则，将意义融入沟通中，实现商业目标。 - 捕捉故事元素 - 吸引听众 8. **提供有意义的反馈**：结合观察、精准语言、对话和协作行动，促进成长并取得结果。 - 首先观察 - 建立双向沟通 该课程包现已增强移动访问，包含动态视频、业界领导者的提示及可下载PDF。每个部分的设计都适合短时间内完成或一次性完成，便于您的时间安排。完成所有课程大约需要1.5小时。
Clear communication isn't always as easy as it sounds. This course pack will help you express your ideas in traditional genres as well as digitally. You'll also learn how to communicate to create lasting change in your organization, deliver feedback, even in difficult situations, and increase your "approachability" quotient. Course 1: Craft a Value PropositionMaster the structure and style of a value proposition to build relationships & boost your business.• Master the basics of a value proposition• Separate features & benefits from value Course 2: Close the Communication LoopDesign a communication plan that makes sure your change initiative gets put into action.• Conduct a needs analysis• Design your communications strategy Course 3: Be ApproachableIdentify your own non-verbal habits & learn the skills to take your approachability to the next level.• Assess your own approachability• Recognize the non-verbal vibes you're sending Course 4: Deliver Rich & Engaging PresentationsApply storytelling & design principles to captivate your listeners and get results.• Connect with people & command attention• Find the story in your data Course 5: Write for Business & Be UnderstoodWrite for your busy readers by following best practices to craft clear & concise documents.• Hit the right tone• Organize for understanding Course 6: Write Effective EmailsYour email messages say more than you think; write your way to the top with effective emails.• Construct your communication• Protect your imageCourse 7: Tell Your Business StoryPut the principles of story composition to work to embed meaning into your communications and achieve your business goals.• Capture the elements of storytelling• Engage your audience Course 8: Deliver Meaningful FeedbackCombine observation, precise language, dialogue & collaborative action to foster growth and get results.• Observe first• Build two-way communication Now with enhanced mobile access, this eight course bundle includes dynamic video, tips from industry leaders, & downloadable PDFs. Each component is designed to be completed in short time allotments, or all at once, to suit your schedule. It will take approximately 1.5 hours to complete all courses.
