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所在平台: Udemy |
课程主页: https://www.udemy.com/course/business-cases/
课程评论：没有评论
**课程名称：** 商业分析：打造令人信服的商业案例 **课程概述：** 您是否在执行那些无法为组织带来实质性改变的项目？问题在于，商业案例的制定方式存在根本性偏差，而您将学习如何纠正这一点。最优秀的商业分析师能够发现问题，找到解决方案，制定项目建议书，并向高层管理人员推广其商业案例。本课程将帮助您掌握这些技能。 这是一门中级课程，我们将探讨商业案例在企业项目选择和资金审批中的作用。我们将从组织的整体目标出发，追溯实现这些目标的策略，进而分析执行这些策略的项目。之后，我们将深入研究用于将问题转化为解决方案的各种分析方法，评估解决方案的财务和无形成本与效益，并选择最符合企业需求的方案。 随后，我们将重点讲解如何撰写商业案例。这不仅仅是填写模板，本课程提供了一种方法，帮助您以最具说服力的方式构建提案，并制定确保成功的必要补充文件。然而，文档撰写只能推进您的项目想法到一定程度。您还需要学会如何向管理层推广您的想法，本课程将提供一种理性、不偏销售、引人入胜的推广方式。最后，我们将分享一个可能令您惊喜的总结性观点。 通过学习本课程，您将掌握影响力，从而能够首先确保正确项目的执行，进而掌控并主导您的项目。立即报名，提升您的项目影响力！
Are you working on projects that just don't make a difference in your organization? The problem is that business cases are being done wrong… and it's up to you to fix it. The best Business Analysts are able to take a problem, find a solution, develop a project proposal, and promote its business case to senior management. And that's what this course enables you to do. In this intermediate-level course, we'll cover the role the business case plays in enterprise project selection and funding. We'll start with the organization's goals, trace down to the strategies that aim to deliver those goals, and then the projects that execute those strategies. We'll then focus on the full scope of analysis methods used to develop problems into solutions, analyze the financial and intangible costs and benefits of the solutions, and choose the solution that will best meet the needs of the enterprise. From there, we'll move on to documenting business cases. And it's not just filling out a template. This course gives you a method for crafting proposals in the most compelling way possible and developing the supplemental documentation you need to set you up for success. But documentation will only take your project idea so far. It's then up to us to promote the idea to management, and the course gives you a rational, non-salesy, and compelling way to do this. We'll then wrap up with a final insight (that might surprise you). Take ownership and control of your projects, by developing the influence you need to execute the right projects in the first place. Enroll now.
