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所在平台: Udemy |
课程主页: https://www.udemy.com/course/business-case-sustainability/
课程评论：没有评论
课程名称：可持续性商业案例的制定 课程概述：掌握绿色项目以获得绿色收益 在当今这个“可持续性”仅仅是流行语，许多绿色项目要么只是“绿色洗白”，要么在财务上不具备可行性的世界里，创建一个优质的绿色项目变得至关重要。随着世界向可持续性转型，能够构建并维持一种既能带来财政回报又能够改善环境的项目是非常重要的技能。遗憾的是，目前许多课程未能跟上这一趋势，通常只涉及一般的商业案例，或仅专注于单一类型的举措（例如能效）。至今尚无一门课程能够涵盖所有类型的可持续发展举措及其投资回报率（ROI）指标和实施路线图。本课程旨在填补这一空白。 在本课程中，您将学习到关于可持续性的价值主张、利益相关者管理技巧、沟通策略及十大主要可持续项目的实施路线图。您将成为为数不多的能以财务和可持续性两方面高质量撰写绿色项目的人之一。 课程内容包括： - 可持续性的一般相关性，包括需求方（如消费者、投资者和政治/监管机构），可持续性的三大支柱（保护环境、保护人类和经济可行性），以及推动可持续性进步的技术（可再生能源、能效、可持续交通等）。 - 十大主要可持续举措，包括能效、可再生能源安装、可持续建筑与设计、水资源保护、生物多样性保护与恢复、可持续产品设计、可持续采购、公平劳工实践、可持续交通与流动性，以及气候韧性。 - 可持续性带来的主要经济转变及相应的价值主张，例如成本节约、风险缓解和市场准入/扩展等。 - 如何优先处理绿色举措，包括评估背景、识别关键领域及研究影响和可行性。 - 各种可持续举措的共同价值主张和ROI指标。 - 识别、优先处理、吸引和与利益相关者沟通的技巧，以及监测和向他们报告的策略。 - 制定商业案例的步骤，包括根据历史数据建立性能基准，并根据特定受众定制演示文稿。 - 法律合规在可持续商业案例中的角色及其主要法规类型。 - 性能测量和报告的关键标准和挑战。 - 如何将运营整合纳入商业案例，包括识别和启用内部利益相关者。 - 实施可持续举措的具体示例和模板。 邀请您参加本课程，您将享受30天退款保证，无风险。如果课程适合您，我期待在课堂上见到您！
MASTERING PROJECTS THAT GO GREEN TO YIELD GREENIn a world where "sustainability" is a mere buzzword, and most green projects are either greenwashing or not financially viable, creating a quality green project is important.In a world that is pivoting towards sustainability, knowing how to create and sustain a project that both benefits returns and the environment is a crucial skill.Unfortunately, most courses nowadays have not made this pivot yet.You will either find courses about business cases in general, with general ROI metrics and implementation, or courses about one single initiative type (e.g., energy efficiency), that focus just on that type and ignore the others.So far, there hasn't been a specific courses that covers all types of sustainable initiatives, their ROI metrics, and roadmaps to implementing them all.This is what this course aims to change.In this course, you will find value propositions, stakeholder management tips, communication strategies, and roadmaps for all 10 major types of sustainable projects.You will be one of the few people that can draft green projects with quality - both in terms of finance and sustainability.LET ME TELL YOU.EVERYTHINGSome people - including me - love to know what they're getting in a package.And by this, I mean, EVERYTHING that is in the package.So, here is a list of everything that this course covers:You'll learn about the relevance of sustainability in general, including who demands it (such as consumers with conscious consumption patterns, investors by investing in - and divesting from - various sectors, and politicians/regulators with regulation), the three main pillars of sustainability (protecting the environment, protecting people, and being financially viable), the technology that allows sustainability advances (renewables, energy efficiency, sustainable transportation, etc), and the major types of risks caused by the climate (such as physical risks, transition risks, liability risks, reputational risks, supply chain risks, or stranded assets);You'll learn about the 10 major types of sustainable initiatives. Energy efficiency, renewable energy installation, sustainable construction and architecture, water conservation, biodiversity conservation and restoration, sustainable product design (including practices such as digitalisation, waste reduction, and circular practices), sustainable sourcing, fair labor practices, sustainable transportation and mobility, and climate resiliency, as well as their characteristics;You'll learn about the major economical shifts caused by sustainability (such as adopting renewable energy, circular economy practices, conscious consumption, or sustainable agriculture), the general value propositions of sustainable projects (cost savings, risk mitigation, enhanced brand value and reputation, increased productivity, and/or market access/expansion), and new markets opened up entirely due to sustainability (sustainable finance/green investing, renewable energy markets, eco-friendly goods, or waste management/recycling technologies);You'll learn how to decide which green initiatives can be tackled first, including the general process (assessing the context, identifying key areas, and studying impact and feasibility), and specific elements to analyse (such, as in terms of context, the company size, the industry specifics, and geographical location), and to take into account when prioritising initiatives;You'll learn about the common value propositions and ROI metrics for each type of sustainable initiative (such as cost savings/tax incentives/emission reduction for energy efficiency projects, cost savings/energy price fluctuation hedging/revenue from energy sales for renewable energy projects, energy and water savings/maintenance savings for sustainable construction and architecture, utility cost reduction/water scarcity risk mitigation/utility bill reduction for water conservation, operational continuity/regulatory compliance for conservation and restoration projects, cost savings from efficiency/waste-related expense decreases for sustainable product design, supply chain resilience/long-term savings for sustainable sourcing, higher employee retention/HR risk mitigation for fair labor practices, fuel and maintenance savings/emission reduction for sustainable transport and mobility, or lower climate-related risks/higher stakeholder trust for climate resiliency);You'll learn about identifying, prioritising, engaging and communicating with stakeholders, as well a monitoring the initiative and reporting to them. You'll learn about some heuristics to use to prioritise stakeholders (such as by their power and interest in the initiative), specific communication types for specific stakeholders (formal reports, open forums, documentation or other modes of communication), and usual reporting timeframes and frameworks (such as the GRI or SASB frameworks);You'll learn about making the business case itself (gathering historical data to establish a performance baseline, tailoring the presentation to the specific audience, including the specific value proposition and ROI metrics for this project), and using communication techniques (such as the recency-primacy effect, strong calls to action, and appealing visuals) to pitch;You'll learn about the role of legal compliance in a sustainable business case, including the three main types of regulation (mandatory regulation, incentive-based regulation and voluntary standards), the major areas which are usually measured by regulators (emissions, waste, energy use, biodiversity impact, chemicals/toxins, etc), and the general process to include legal compliance in the business case;You'll learn about performance measuring and reporting, including the key standards and initiatives (such as the Greenhouse Gas (GHG) Protocol, Kyoto Protocol, Paris Agreement, Global Reporting Initiative, or ISO certifications in multiple areas such a ISO 14001 for environmental management), the major reporting frameworks (including the Global Reporting Initiative or GRI, the Greenhouse Gas Protocol or GHG Protocol, the United Nations Sustainable Development Goals or SDGs, or the Sustainability Accounting Standards Board or SASB), the different tools to measure metrics (such as simple dashboards, life cycle assessments or LCAs, footprint calculators, and more), and usual challenges with reporting (e.g. data collection may be too resource intensive, dilemmas on what to report, or having non-standardised data);You'll learn about including operational integration in the business case, including identifying and enabling internal stakeholders, mapping and assessing existing processes (including what to change in them - usually either actions or technology), and also assessing changes to supply chains if applicable;You'll learn about specific examples of implementing sustainable initiatives, such as installing solar panels, changing a product for modular design, or installing drip irrigation, all of these with boilerplate templates for ROI, value proposition, marketing and branding benefits, alignment with CSR strategy, common emission factors, implementation roadmap and common challenges;MY INVITATION TO YOURemember that you always have a 30-day money-back guarantee, so there is no risk for you.Also, I suggest you make use of the free preview videos to make sure the course really is a fit. I don't want you to waste your money.If you think this course is a fit, and can take your knowledge of dealing with change to the next level.it would be a pleasure to have you as a student.See on the other side!
