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所在平台: Udemy |
课程主页: https://www.udemy.com/course/business-case-fundamentals-for-product-project-managers/
课程评论：没有评论
课程摘要：商业案例基础：针对产品和项目经理 在这个课程中，您将学习到如何有效地创建和呈现商业案例，以便与公司内的财务、产品、项目和销售团队沟通，而不再感到困惑。课程旨在解决传统商务案例课程中仅仅依赖理论的问题，提供实用的知识和技能，让您可以立即应用于实际工作中。 课程由拥有二十年经验的行业专家授课，他曾在全球知名的科技和电信公司如沃达丰、德意志电信、O2 Telefónica 和爱立信参与创建和展示高风险商业案例。课程内容精炼，仅需65分钟，通过实际案例、Excel模型和政府审批过程的深入分析，让您了解大型组织中的商业案例创建、评估和决策流程。 重点内容包括： - 不同团队（财务、销售、技术）对商业案例的不同看法。 - 如何解读Excel财务模型中的收入、成本和关键财务指标。 - CAPEX、EBITDA、NPV、IRR和回报期在决策中的实际重要性。 - 产品治理流程的结构和审批门槛。 - 如何进行直接与间接的收入建模及利益相关者的谈判。 课程还包括实际商业案例的详细演示，包括电信解决方案的Excel案例、产品经理的Word案例结构、一项失败案例的重构分析、治理演示PPT以及财务模型，帮助您掌握在多方利益相关者对齐时的决策过程。 目标受众： - 大型企业的产品经理 - 需要为投资项目辩护的项目经理 - 制作财务案例的业务分析师 - 提供商业案例开发咨询的顾问 - 任何需要向财务团队或治理委员会呈现的人士 请注意，这个课程并不适合那些对商务或财务完全陌生的初学者，或者寻找基础Excel培训的学员。本课程将20年的实战经验浓缩为65分钟的可操作洞见，帮助您创建能在高风险决策场合中获得批准的商业案例。准备好开始学习如何构建能够成功获批的商业案例了吗？
Tired of business case courses that make you feel a bit lost when talking to Finance, Product, Project, or Sales teams in your company?Ever sat through a two-day course full of theory you never actually used? Then spent months or even years figuring it out through trial and error at work? Let me save you the time. This course skips the fluff and shows you exactly what works inside real companies.Most business case courses focus on theory. This one is built on what actually works in large organizations.In just over an hour, you'll get practical insights shaped by two decades of hands-on experience creating and presenting high-stakes business cases at global technology and telecom companies like Vodafone, Deutsche Telekom, O2 Telefónica, and Ericsson.This isn't 10+ hours of content you'll never apply.It's 65 minutes of distilled, practical knowledge you can use right away.This course is designed for product and project management professionals who want a clear, structured understanding of how business cases are created, presented, and used in real-world settings.WHAT MAKES THIS DIFFERENTReal Excel models: See actual business case spreadsheets, not empty templatesDual perspective: Learn from someone who has both built and evaluated business cases in governance meetingsHigh-stakes investment decisions: Understand how cases for major technology initiatives are structuredPractical focus: No academic theory, just what actually works in large organisationsWHAT YOU'LL LEARNHow different teams (Finance, Sales, Technology) view business cases differentlyReading and interpreting Excel summary tabs with revenue, costs, and key financialsWhen CAPEX, EBITDA, NPV, IRR, and payback period actually matter in decisionsThe structure of product governance processes and approval gatesDirect vs indirect revenue modeling and stakeholder negotiationHow to present cases that build credibility with Finance teamsREAL EXAMPLES INCLUDEDComplete walk-through of Excel-based business case for a telecom solutionWord document business case structure for product managersCase study showing how a failing business case was restructured for approvalGovernance presentation slides and financial modelsVisual examples of NPD (New Product Development) alignmentWHAT'S INCLUDED65 minutes of structured video training with voiceover and slidesWalk-throughs of real Excel and Word business casesVisual examples of governance materials and financial modelsDownloadable summary guideThis course is grounded in real business scenarios and built for professionals who need to understand how business cases work - not just in theory, but in practical, cross-functional environments where decisions need to be justified, approved, and acted on.LEARNING OBJECTIVESBy the end of this course, you'll be able to:Build business cases that survive Finance team scrutinyRead and interpret complex Excel financial modelsPresent your case in governance meetings with confidenceDistinguish between product and project business case approachesNavigate stakeholder dynamics that affect business case approvalApply lessons from real high-stakes decision processesAvoid the common mistakes that kill business cases in large organisationsWHO THIS IS FORPerfect for:Product Managers working in large corporationsProject Managers needing to justify investmentsBusiness Analysts building financial casesConsultants advising on business case developmentAnyone who needs to present to Finance teams or governance boardsNot for:Complete beginners to business or financeThose looking for basic Excel trainingAcademic study of business case theoryThis course condenses 20 years of hands-on experience into 65 minutes of actionable insights. You'll see exactly how business cases work when millions are at stake and multiple stakeholders need to align.Ready to build business cases that actually get approved?
