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所在平台: Udemy |
课程主页: https://www.udemy.com/course/business-brokerage-101-the-basics-and-beyond/
课程评论：没有评论
**Coursera 课程总结：商业经纪入门与进阶** 本课程“商业经纪入门与进阶”旨在为初学者和有经验的商业经纪人提供一个全面深入的行业指南。课程内容涵盖了商业经纪行业的方方面面，从基础的商业计划制定到复杂的交易流程，帮助学员掌握成功所需的知识、技能和信心。 **课程主要内容概览：** * **导论：** * 学习撰写商业计划。 * 理解商业经纪人的角色和职责。 * 分析个人为何选择出售企业。 * 识别目标企业类型和客户群体。 * **客户开发（Prospecting）：** * 掌握有效的网络社交技巧。 * 学习如何构建客户开发名单。 * 了解邮寄、社交媒体、邮件营销、电话拜访和实地拜访等开发策略。 * 目标是让学员能够独立开展客户开发工作，获取房源。 * **与卖家合作：** * 学习如何处理潜在客户咨询。 * 掌握卖家常问问题的回答技巧。 * 了解卖家沟通礼仪。 * 学习收集估值所需材料。 * 探讨房产相关问题及特许经营业务。 * **企业估值：** * 建立基础的业务估值知识。 * 学习估值理念，以及如何审查和重述损益表。 * 了解估值资源和设定市场定价。 * 包含与行业专家的对话，深入探讨估值和经纪业务。 * **从房源到报价：** * 学习如何有效地将房源推向市场。 * 理解“如何呈现自己很重要”的重要性，包括制作专业的营销材料。 * 复习房源协议。 * 学习如何保密地营销房源。 * 制作出色的营销材料。 * **与买家合作：** * 学习如何处理买家的询价。 * 掌握从询价到报价的整个交易流程。 * **从报价到成交：** * 学习如何处理收到的报价。 * 深入理解交易流程，并确保交易顺利进行至成交。 * 与商业律师进行对话，了解与专业伙伴合作的注意事项。 **课程特色：** 本课程不仅提供视频内容，还包含大量实用资源，如工作表、清单、社交媒体和客户开发指南，以及交易文件示例。学员通过完成课程和配套活动，有望在课程结束时获得第一个房源。 本课程内容全面，实用性强，适合任何希望进入商业经纪行业或希望买卖业务的人士。
Welcome to Business Brokerage 101 where together, we'll unlock the secrets of the business brokerage industry with this comprehensive course. Designed with beginners in mind, but also perfect for those more tenured brokers without access to engaging learning resources.Let's dive into the art and science of business brokerage - from crafting your business plan and flexing your prospecting skills to navigating the complexities of the deal flow. Whether you're aspiring to become a business broker or looking to buy or sell a business, this course equips you with the essential knowledge, skills, and confidence to succeed in this, "many try, but few succeed" industry.Want to know more?Here's an overview of what we'll cover:Introduction:Let's get to know each other and learn more about why we're all here. In this section, you'll gain the following skills:Write your very own business planGain an understanding of what business brokers doLearn why people sell businessesIdentify what types of businesses and owners you'd like to work withProspecting:As a new broker, you'll spend A LOT of time trying to get listings. At the end of this section, you'll be 100% ready to start your own prospecting campaign and start getting those listings. We'll cover what you need to know about:NetworkingMaking a prospecting listMailersSocial MediaEmail CampaignsCold CallsThe In-Person VisitWorking with Sellers:Once you begin prospecting, you'll actually have to start talking to people! Here, you'll get the lowdown on how to handle a potential client once your prospecting pays off! Tap into insider knowledge about:The Common Questions Sellers Ask (and the answers to them!)Seller EtiquetteGathering valuation materialsReal Estate IssuesFranchisesValuationsThe most terrifying thing for new brokers is how to value a business. Here you'll develop the basic knowledge you need to start doing valuations and gain the confidence most new brokers lack.Valuation philosophyReviewing and Recasting P & L'sResources and Setting Marketing PriceConversation with an Industry Expert - we talk all things brokerage and valuations.Listing to Offer:Omg - you have a listing! Now what? This section goes over all you'll need to know to get your listing to market and start working with buyers. The mantra here is, "How you show up matters". Learn how your marketing materials make you look like a pro and sell more listings!Listing Agreement ReviewHow to Market Your Listing ConfidentiallyCreating Knockout Marketing MaterialsWorking With BuyersOffer to Purchase ReviewDeal flow from Inquiry to OfferOffer to Closing:Yes, now you've got an offer! Let's talk deal flow and how to knock it out of the park as you head towards the closing table.All Things Deal FlowConversation with a Business Attorney -Notes on Working with Professional PartnersCourse RecapThis course is a lot more than just videos. Every section is filled with worksheets, handy checklists, social media & prospecting guides, and examples of all of the transactional documents key to business brokerage. If you complete this course and follow along with the activities provided, you just may have your first listing by the end of the course!
