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所在平台: Udemy |
课程主页: https://www.udemy.com/course/business-branding-with-essential-oils/
课程评论：没有评论
**Coursera课程总结：精油的商业品牌应用** 本课程旨在教授学员如何利用天然精油独特的香气，提升商业空间体验，并帮助建立品牌形象。 **课程核心内容：** * **精油的力量：** 探讨香气如何影响情绪、提升愉悦感、改善顾客服务体验、影响消费决策，并与品牌识别度和记忆力建立直接联系。 * **精油选择与运用：** 重点介绍七种精油（橙、薄荷、桉树、香草、松树、薰衣草）的特性，以及如何根据空间需求和目标进行选择、熏香和调配。 * **个性化调香：** 学习如何根据不同季节、场合和Desired atmosphere（期望的氛围），调配出 invigorating (提神醒脑)、reassuring (令人安心)、motivating (激励人心)、calming (平静舒缓) 等不同功效的独特香气。 * **实践操作：** 课程包含理论讲解和实践活动，帮助学员个性化地应用所学知识，应对不同空间和时间的需求变化。 **课程目标：** 学员将能够自信地选择和使用精油，为商业空间营造理想的氛围，从而提升客户体验，强化品牌认知。
Learn how to choose, diffuse and blend fragrant, natural essential oils to upgrade your business space.Here's what the power of scent can achieve:elevate our mood and level of enjoymentenhance your guests' service encounter with youinfluence decision-making wherever people spend time and moneyhelp build your brand: scent is linked directly to recognition and memoryYou will be learning about 7 different essential oils - Orange, Peppermint, Eucalyptus, Vanilla, Pine, Lavender - and how to choose and diffuse them for your desired atmosphere and the goals you have for your space. Essential oils are powerful tools for our physical and emotional well-being. And, speaking of scent: Have you ever walked past a coffee shop and decided to enter when the scent of a fresh, delicious brew filled your nostrils? The power of scent can do so much for us!This course offers lectures with background information and activities to help you personalize and try out what you're learning, depending on your space's individual needs, which might change over time and with different seasons and occasions. Become confident in choosing invigorating, reassuring, motivating, calming, etc. essential oils, and learn how to blend them to create unique, new scents.Let's dive right into this fragrant journey!
