|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/business-branding-complete-course/
课程评论：没有评论
课程名称：商业品牌：完整课程第1部分 - 策略 课程概述：您之所以来到这里，是因为您希望从零开始建立一个战略品牌。这个品牌能够激发兴趣、通过情感连接并培养持久的忠诚关系。无论您是一个正在建立新品牌的企业家，一位希望改善业绩的企业主，还是一名希望通过策略增强工作效果的品牌设计师，本课程将逐步教您如何从头开始建立一个战略品牌。 您将了解成功品牌建设过程中的常见错误，如何引发受众的兴趣并保持他们的注意力，为什么大多数企业在 Facebook 或 Google 广告活动中亏损，以及如何有效地定位品牌以使其脱颖而出。此外，课程还将探讨如何通过个性发展让受众对品牌产生情感共鸣，如何培养一种品牌声音以便通过内容营销和社交媒体营销传达，如何通过适应现代平台的有效故事讲述来提升营销效果。 本课程是一个两部分的系列课程的第一部分，您将逐步掌握技术和流程，以便在课程进行中建立自己的品牌。您将学习品牌实质的重要性，以及大多数人如何识别出品牌的空洞内容。您将深入了解您的受众，从而使您的品牌定位独特有效，同时利用受众的特征和行为与他们产生共鸣。课程会一步一步地引导您采取行动，使您能够建立一个战略基础牢固的品牌，围绕您的受众精心构建。 通过本课程的学习，您将能够通过信息传播、故事讲述和视觉呈现有效表达您的战略品牌，而这些将在第二部分中详细讲解。课程提供30天无理由退款保证，因此如果您不满意内容，可以全额退款。我坚信，这门课程所提供的信息将帮助您从零开始建立一个品牌，提供一个能够与受众连接并培养长久忠诚度的框架。期待在课程中见到您！
You're here because you want to build a strategic brand from the ground up.A brand that sparks interest, connects through emotion and nurtures long-lasting and loyal relationships.Whether you're an entrepreneur building a new brand,a business owner who wants to improve performance,or a brand designer who wants to enhance their work with strategy,this course will teach you step-by-step, how to build a strategic brand from the ground up.What are the common mistakes that nearly all failing startups make?How can you spark your audiences interest and hold their attention?Why do most businesses lose money with their Facebook or Google Ad campaigns?How do you position your brand effectively to stand out on its own?How do you get your audience to feel something for your brand through personality development?How do you develop a brand voice that that makes it easy to resonate through content marketing and social media marketing?How can you enhance your marketing efforts through effective storytelling adapted for modern platforms?If you want to know the answers to these questions and learn the techniques, frameworks and processes to build a strategic & effective brand from scratch then this is the course for you.Welcome to Business branding: The Compete CourseThis is part 1 of a 2 part course where you'll discover the techniques and processesthat will allow you to develop your own brand step-by-step as you work your way throughout the course.You'll learn about the importance of brand substance and how most people see through a brands fluff.You'll uncover exactly who your audience is so you can position your brand uniquely and effectively while you'll use their characteristics and behaviours to resonate with them through personality.As we move throughout the course, Ill be prompting you to take action step-by-step, allowing you to build a brand with a solid foundation in place, strategically built around who your audience is.You'll then be perfectly placed to express your strategic brand through messaging, storytelling and visual presence, which we'll cover in part 2 of this course.As always there's the 30 day money back guarantee so theres no risk, if you don't like the content, you can get your money back.I truly believe that the information in this course, will help you to build a brand from the ground up, with a framework that allows you to connect with and nurture your audience to build long-term following and loyalty.I really hope to see you inside
