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所在平台: Udemy |
课程主页: https://www.udemy.com/course/business-basics-taught-by-dr-mark-woodard-phd/
课程评论：没有评论
## 课程摘要：商业基础（Dr. Mark Woodard 博士主讲） 本课程是商业系列五门课程的第一门，旨在提供商业领域的入门级概述。 **课程内容涵盖：** * **商业定义：** 介绍商业的基本概念。 * **商业类型：** 全面讲解各类商业结构，包括个体工商户、有限合伙企业 (LLP)、有限责任公司 (LLC)、C型公司和S型公司。 * **商业文件撰写：** 提供制定商业计划书、营销计划书等关键商业文件的完整指导。 * **商业分析：** 教授如何进行SWOT分析及财务分析。 * **商业财务与营销概览：** 简要介绍商业财务/会计及营销的基础知识。 **课程特色：** * 课程提供丰富的学习资源，包括**商业计划书、营销计划书、SWOT分析、战略计划、摊销表**等多种文档的**大纲、技巧、说明、格式、样本和模板**。这些资源不仅有助于学习过程，对未来的创业者、管理者和高管也极具实用价值。 * 主讲人Dr. Mark Woodard博士拥有近20年的商业所有权和高管经验，并分别在**商业管理**和**金融/会计**领域拥有博士学位。他丰富的教学经验（包括商业、商业谈判、会计 I&II、商业金融、营销等）将为学习者传授宝贵的知识。 * 本课程旨在帮助未来的商业所有者、高管和管理者打下坚实的商业基础，为后续课程的学习奠定良好开端。 **适用人群：** * 对**创立、建设和/或发展**自己的企业感兴趣的人士。 * **初创企业创始人、创业家、管理人员、人力资源**等各类商业领域的从业者。 * 希望学习**商业管理、商业类型（个体户、有限责任公司、公司）、投资组合、商业计划书、营销计划书、SWOT分析**等实用技能的学习者。
This class is a basic overview of business. This is the first of five classes included in the business course. Business Basics include: business definitions; a complete overview of business types (Sole-proprietor, LLP, LLC, C-Corporations, S-Corporations); complete instruction in the development of business documents such as business plans, marketing plans, and more; instructions on performing business analysis such as SWOT and financials; and a brief overview of business financials/accounting, and marketing. The complete course will provide knowledge on all business needs. This class contains references which include: outlines, tips, directions, formats, documents, examples, and templates for Business Plans, Marketing Plans, SWOT Analysis, Strategic Plans, Amortization Scales, and much more. These documents are helpful in the learning process as well as useful in business as an owner, manager, and executive. Having nearly 20 years of business ownership and executive experience, holding a PhD in Business Management and a PhD in Finance/Accounting, and having taught Business, Business Negotiations, Accounting I and II, Business Finance, Marketing, and more with ITT Technical Institute gives me the privilege of passing my knowledge on to others. This course allows me to help future business owners, executives, and managers set a strong foundation in business basics which will be built upon in following classes. This is a great Course to start with if you are interested in starting, building, and/or growing your own business. This course will also help start up entrepreneurs, start up businesses, management, human resources, and many other areas of business; and provides the how to's of business management, business types - sole proprietorship, Limited Liability Companies, Corporations, portfolios, business plans, marketing plans, SWOT analysis, and much more.
