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所在平台: Udemy |
课程主页: https://www.udemy.com/course/business-basic-learn-sales-and-business-case-development/
课程评论：没有评论
课程名称：销售与商业案例开发 课程概述：本课程《销售与商业案例开发》由两个相互关联的小课程组成：销售导论和12步商业案例开发。销售导论部分强调销售职能在企业中的重要性，并描述市场营销与销售之间的关系。课程将阐明销售部门的角色与责任、有效销售的要素以及当今影响销售的趋势。此外，它还将深入探讨销售周期的重要性及其对销售规划和业务发展的影响。 本课程的目标受众是希望掌握基础销售技巧的人员及任何想要发展或提升现有销售知识和技能的人。完成此部分课程后，您将能够区分市场营销和销售的角色、将关键能力与销售成功的关系匹配，并认识到近期销售趋势对买卖关系的影响。你还将能够识别组织购买和消费购买之间的区别，理解消费者购买行为的好处，并运用销售周期的各个阶段。 课程包括视频讲座、练习、测验、实践以及一个小型自愿项目，以便您可以将所学知识应用于实际中。接下来，您将了解什么是好的商业案例，并学习商业案例的功能和要素。课程将指导您如何进行研究以及研究什么，以便为自己做好准备，并如何将商业案例与组织战略对齐。通过寻找最佳角度和努力优化您的商业案例，您将提高成功的可能性。 课程将通过12个步骤引导您的学习和实践，包括：选择商业想法、定义商业目标、确定商业案例的功能、准备商业案例的通用结构（包括市场营销组件）、研究商业想法所需主题并使用适当的研究方法、分析和汇编研究结果、对齐商业想法、战略和流程、确定最佳销售角度、撰写商业案例内容、将商业案例适应不同的决策者、强调高影响力元素，并准备“销售”您的商业案例。 如果您想学习如何为工作或个人项目开发商业案例，那么本课程适合您。课程内容简洁明了，逐步指导您完成学习过程。如果您感兴趣，请立即点击申请按钮！谢谢，期待在课程中见到您！
The Business Basic: Learn Sales and Business Case Development course is already online in the form of two smaller but connected courses: Introduction to Sales and 12 Steps Business Case Development.The Introduction to Sales section builds on the important role that the sales function plays and describes how marketing and sales relate to each other.It outlines the roles and responsibilities of a sales department, what makes for effective sales, and the trends affecting sales today.The course also provides insight into the importance of the sales cycle and how it affects sales planning and business development.Target audience for this course are all who want to gain knowledge in basic sales techniques and anyone who wants to develop or refine their existing sales knowledge and skills.After completing this section, you will be able to:distinguish between the roles of marketing and sales,match the key competencies to how they contribute to success in sales, andrecognize the effects recent sales trends have had on the buyer-seller relationship.You will also be able to:recognize the differences between organizational and consumer buying,recognize the benefits of understanding consumer buying behavior, anduse the stages of the sales cycle.You will have video lectures, exercises, quizzes, practice and a small optional project if you want to put your skills to work and do more with the knowledge you will receive.Understanding what is a good business case will be followed by a description of the functions and elements of a business case. You will learn how to research and what to research in order to prepare yourself and how to align business case with organizational strategy.Finding the best angle and making an effort to polish your business case will increase your chances. So, you will learn about the principles of business case design to respond to your identified decision makers.A 12 Steps approach will guide your learning and practice:Choose your business idea,Define your business objective,Determine the functions of your business case,Prepare a generic structure of a business case (marketing components included),Research your business idea by needed topics and using appropriate research methods,Analyze and compile results of research,Align business idea, strategy and processes,Determine the best angle to sell your business case,Write your business case content,Adapt your business case to various decision makers, Emphasize high impact elements, andPrepare to 'sell' your business case.So, if you want to learn how to develop a business case, for work or in your personal projects this course is for you. It's simple, compact and guides you step by step. (HARVEL-Z4IRG)If you are interested, go ahead, and hit that apply button! Thank you and see you in the course!
