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所在平台: Udemy |
课程主页: https://www.udemy.com/course/business-analytics/
课程评论：没有评论
课程名称：商业分析 课程概述：本课程将深入探讨商业分析（BA）的各个方面。商业分析指的是用于持续、迭代地探索和调查过往业务绩效以获取洞察力并驱动业务规划的技能、技术、应用和实践。商业分析侧重于基于数据和统计方法，为业务绩效开发新的见解和理解。与此相对，商业智能（BI）传统上侧重于使用一套一致的指标来衡量过往绩效和指导业务规划，这也同样基于数据和统计方法。本课程将涵盖不同类型的分析、商业分析技术、相关软件和应用、分析与解析的区别，以及商业分析与商业智能的差异，同时还将探讨商业分析面临的挑战及其未来发展。 课程大纲：无
Business analytics (BA) refers to the skills, technologies, applications and practices for continuous iterative exploration and investigation of past business performance to gain insight and drive business planning. Business analytics focuses on developing new insights and understanding of business performance based on data and statistical methods. In contrast, business intelligence traditionally focuses on using a consistent set of metrics to both measure past performance and guide business planning, which is also based on data and statistical methods. This course includes the different types of analytics, BA techniques, software and applications, differences between analytics and analysis and business analytics and business intelligence, challenges and the future of BA.
